Casino Business Plan: Startup from A to Z With Casino Market

1. How Much Does an Online Casino Earn?

  1.2. The most profitable sectors of the online gambling industry

2. The Launch of the Gambling Business: the Key Milestones

3. A Casino Business Plan: Alternatives to an Independent Launch

  3.1. A White Lebel Contract

  3.2. A Turnkey Project

4. Conclusion: the Best Casino Business Strategy From Casino Market

Gambling business is the most promising and fast-payback type of entrepreneurial activity. This is the most profitable area for investment. However, gambling startups not often bring success and popularity to their owners.

The most important factor in the creation of a profitable project is a turn-based strategy and a casino business plan that takes into account the main stages of work, expenditure items, marketing policy, and possible pitfalls.

Experts of Casino Market will help you to create and implement a detailed online casino business plan. With us, you will not only be able to save money on the launch of the project but also recoup the investment in 2-6 months.

How Much Does an Online Casino Earn?

Online casino profit: how much a casino can earn?

Before launching a gambling business, investors should think about the profitability of the enterprise. Over the past year, the turnover of the industry has reached 44.1 billion euros.

According to the forecasts of H2 Gambling Capital, the profitability of the gambling industry will increase by more than 80% by the end of 2023. Accordingly, the profit of operators may reach several hundred thousand dollars per month. The main thing here is reasonable budget allocation.

The most profitable sectors of the online gambling industry:

  • 49.4% (a turnover of 20.1 billion dollars annually) — bookmaker’s activity (sports betting, bets on artificial events, and sweepstakes);
  • 26% (a turnover of 10.6 billion euros) — online casinos (slot machines, table and card games, and live content);
  • 9.6% (the annual profit of about 3.9 billion euros) — lottery draws (state-owned companies and commercial enterprises);
  • 5.9% (the sector’s revenue exceeded 2.4 billion euros) — poker (live content, virtual simulations, and tournaments);
  • 4.7% (the annual turnover of 1.9 billion euros) — arcade games, logic quests, skill games;
  • 1.8% (about 4.4 billion euros) — bingo and other draws (for example, an instant lottery in the format of scratch cards and various variations of the wheel of fortune).

Despite the availability of statistical data, it is impossible to predict the size of the income of a particular enterprise. It is also worth remembering that no casino operator will tell anyone how much the online casino earns under his leadership.

Beginning investors can focus only on approximate numbers and take all possible actions to increase traffic (this is the main source of income for online locations).

The Launch of the Gambling Business: the Key Milestones

Launch of a casino business: how it works online

The gambling business has several significant differences from any other virtual startups. A beginning entrepreneur will face such nuances as the acquisition of a gambling license, unwanted attention from the authorities, restrictions and prohibitions on conducting advertising campaigns, and much more.

Our advice is to cooperate with a professional intermediary with vast experience in the creation, launch, and promotion of gambling portals of various formats.

We offer those who want to try their hands on the gambling sphere to act in accordance with the following scenario:

A casino business plan: the main stages of work


Brief description


A license is the key to a successful and, most importantly, legal work. Operators can purchase the franchise service and work under the sublicense or obtain a license on their own in one of the following jurisdictions:

  • Costa Rica;

  • Curacao;

  • Malta;

  • the Isle of Man;

  • Kahnawake;

  • Gibraltar, and others


It is worth purchasing the software even before the development of the gaming site and the marketing campaign. The casino traffic and, consequently, its profit directly depend on the quality, functionality, and variety of software components

Payment services

Integration of reliable and proven financial systems are one of the most important steps that will provide the cash flows of the gaming site. The more options are presented in the gambling establishment, the wider is the audience


The creation of a design and navigation is one of the determinative factors that ensure the loyalty of the audience. It is the visual component that determines the first impression of the website.

It is worth adding the following elements to the system:

  • a chat with an operator;

  • a field for broadcasting advertisements and information on current special offers and sizes of the jackpot;

  • buttons for identifying users through the pages in social networks

Customer services

Customer support on the casino website should work 24/7 and provide a quick solution of all problems.

Today, e-mail or a chat with the bot is not enough for the customer feedback. Those operators who want a high traffic and a stable income choose various kinds of telephony and live communication with the audience through social networks and instant messengers


There are not so many employees in land-based locations. Nevertheless, operators cannot do without experienced managers, administrators, programmers, lawyers, and accountants. When you will develop a casino business plan, make sure to consider the minimum number of employees and the cost of their services


The last but probably the most important item of investment is the promotion of a startup. Be prepared for the fact that advertising of gambling location will cost about half of the expected profit

A Casino Business Plan: Alternatives to an Independent Launch

Creation of a casino business plan

To open a gambling business from scratch, an investor needs extensive knowledge in a wide variety of industries and an initial capital of several hundred thousand dollars. At the same time, it is not guaranteed that he will achieve success.

As alternative options, you can consider:

A White Lebel Contract

Operation under a franchise program is a convenient way to reduce the initial amount of investment and launch your own project on ready-made and proven basis.

The advantages of this method:

  1. Quick start (operators can enter the market in a couple of days after the conclusion of the contract).
  2. Operation under the license (the franchisor company provides the applicant with a sublicense).
  3. Reliable software (the list of products includes a full set of administrative tools and casino games).
  4. Payment services (the integration of financial systems comes in one package).
  5. Technical support (the parent company is responsible for the operating capability of the platform and is obliged to fix any malfunctions and failures in record time).

A Turnkey Project

This is a simple and cost-effective solution that allows you to get a ready-made product the aim of which is to meet the personal needs and wishes of operators.

The service includes:

  1. The business plan of a casino.
  2. The design of a gaming site (and several options for the company’s logo).
  3. Legal support (assistance in collecting and processing documents and purchasing a license).
  4. Platform and the game content (the assortment of Casino Market contains products from the world’s leading suppliers and a wide range of exclusive developments).
  5. Technical support (we offer regular and free updates of the gambling system).
  6. Financial services (the best tools that ensure transactions in almost any currency of the world, as well as the connection of bitcoin wallets).

Conclusion: the Best Casino Business Strategy From Casino Market

A detailed casino business plan is a perfect way to avoid difficulties when launching a project and bargain for any unexpected situations. It should include not only positive scenarios but also possible deviations from a plan.

The Casino Market team is ready to help you with the development of a strategy for gambling portals of any format. From us, you can order a comprehensive solution that will allow you to avoid pitfalls.

Advantages of working with our team:

  • the best game content;
  • software for live, bitcoin, and social casinos;
  • exclusive developments;
  • technical support of the project;
  • guarantee of security and confidentiality;
  • pleasant bonuses and flexible discount systems for loyal customers.

Start your own gambling project with Casino Market right now! Contact us:

  • by e-mail:;
  • on Skype: support.casinosupermarket;
  • via the feedback form.

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