The Benefits of Working in the North America Market
High-income and loyal audience
Licensing and lawful activities
Advanced gambling technologies
First-class payment instruments
Gambling Businesses in North America: Analysis of the Most Lucrative Region
The search for a well-developed and profitable market is the main task of a novice operator. The future financial success and stability of any project depend on the characteristics of the target region. The start of a casino in North America is a great solution for entrepreneurs. This market is time-tested. It provides excellent conditions for the development of various entertainment start-ups.
Learn more about the key countries in this region: Canada, Mexico, and the United States. Find the best option for launching your business.
Overview of the Continent's Advantages
Why do entrepreneurs strive to start online gambling projects in North America? Successful and developed countries are located on this continent.
They attract operators with such strengths:
Financial benefits. Most Canadian and US citizens are wealthy people. They can afford to play different games of chance and make high bets. This is a great reason to buy a casino in North America. Large population. The area of the continent is 24.7 million square kilometres. It is home to nearly 580 million people. The decision to buy a casino in North America is a unique opportunity to reach an incredibly broad audience. Advanced technologies. Residents of the USA, Canada, and Mexico closely follow the current trends. They buy innovative smart gadgets and expensive VR equipment. This advantage allows operators to introduce new formats and experiment with them. Cryptocurrency environment. Lots of Americans, Mexicans, and Canadians are using digital money to make online payments incredibly actively. The popularity of Bitcoin and other tokens will let you launch a North American gambling portal on simpler terms. You will not have to look for financial intermediaries and pay for their services. Offshore licensing. According to the casino law in North America, operators can obtain permits in Canada, the United States, and Mexico. However, many entrepreneurs prefer to work in these countries under international permits. The presence of such documents allows them to reduce tax costs significantly.
Major iGaming Markets
Check out the specifics of opening gambling establishments in North American countries.
Canada
According to statistical studies, about 60% of the local population is regularly involved in various gambling activities. Over 40% of gamers spend from 1 to 20 Canadian dollars (from 0.7 to 15 US dollars) each month. Real and virtual slot machines are the most popular entertainment solutions among Canadian punters.
Is gambling legal in North America? Yes, the gaming industry is completely lawful in Canada. The legitimation of this field began here in 1996. The main gambling law in North America 2021 is Act No. 26.
According to this bill, the government was obliged to set up a gaming committee. The appropriate department began its activities in 1999.
Legislative Nuances
The Gaming Commission has developed casino law in North America. The agency is responsible for the legalisation of gambling projects operating in the land-based and internet segments.
Canadian legislation is characterised by such features:
In such regions as British Columbia, Newfoundland, Labrador, Nova Scotia, Northwest Territories, Yukon, Prince Edward Island, Ontario, and Saskatchewan, players can visit land-based and virtual entertainment clubs from the age of 19. In Alberta, Quebec, and Manitoba, it is allowed to play games of chance and place bets from the age of 18. According to the North American gambling laws, the entertainment sphere is regulated at the regional level.
The Canadian government does not interfere in any way with the promotion of gambling businesses in North America. Operators can advertise their projects by applying various relevant methods: social media marketing, mailings in instant messengers, affiliate services, etc.
Mexico
This is another great variant for operators who want to open legal online betting portals in North America or start casinos here. The local entertainment field has a long history.
The first North American gambling laws to regulate the Mexican market were adopted back in 1947. In those days, the bill contained regulations for control over such activities as the national lottery, horse race betting, chess and checkers, and some sporting events.
The gambling market in North America developed by leaps and bounds. Lots of new areas have sprung up. As a result, the main piece of legislation, Ley Federal de Juegos y Sorteos, has been modified many times due to the rapid evolution of gaming trends and technologies. The last amendments to this law were made in 2019.
Regulation of the Entertainment Industry
The gambling business in North America is controlled by the Mexican Ministry of the Interior (Secretaría de Gobernación), in particular by its specialised department, the General Directorate of Gaming (Dirección General de Juegos y Sorteos). This body is responsible for issuing North American casino licences.
The country's authorities are making a lot of efforts to popularise responsible gaming. In particular, they oblige operators who decide to launch North American gambling portals to post the following warnings on their websites:
Minors (people under 18) are prohibited from using casino software in North America. Players are advised to take breaks during gaming sessions. Users must manage their finances reasonably by setting personal bet limits. People with gambling addiction can voluntarily add their names to the lists of problem punters and restrict their access to virtual entertainment resources. Players with signs of depression are advised to consult a psychologist and abandon the idea of playing real money games.
Besides, owners of gambling businesses in North America are obliged to post the contacts of organisations involved in the fight against ludomania and psychological support for problem gamblers on their online portals.
The United States of America
This large and wealthy country is home to about 330 million people. The lucrativeness of the gambling business in North America is estimated at $260 billion. The online segment experienced a huge surge in popularity in the US in 2020-2021 due to the coronavirus pandemic.
Some interesting facts about the most profitable gambling market in North America:
the median salary in the US is around $900 per week; about 88% of the population are active internet users; approximately 68% of players use mobile casino software in North America.
Juridical Features of the Market
According to gambling law in North America 2021, the entertainment sphere is regulated at both the federal and state levels.
The main legislative acts of national importance are as follows:
Unlawful Internet Gambling Enforcement Act (2006); Illegal Gambling Business Act (1970).
These laws contain all the necessary norms for the successful regulation of the gambling market in North America.
Various crypto payment instruments are very common in the United States. This is due to restrictions on the use of bank cards for online transactions introduced by local authorities.
Bitcoin services let gamblers use casino software in North America without hindrance. Moreover, this payment method allows both operators and their clients to avoid commission fees, speed up transactions, and protect their confidential data.
Here is the list of ideal states for starting online gambling projects in North America:
Nevada; New Jersey; Tennessee; Indiana; Delaware; New Hampshire; Pennsylvania; Michigan; Illinois; Rhode Island; Colorado; West Virginia; Montana; Iowa; Oregon.
Internet gaming is allowed here at the official level.
Why Should You Buy a Turnkey Casino in North America?
The purchase of a ready-to-launch entertainment website is the optimal solution for many operators. Entrepreneurs decide to buy turnkey casinos in North America to streamline their go-to-market process and generate substantial profits in a few months.
What is the essence of this service? It includes such options:
| Licensing of a gaming project | Qualified lawyers will familiarise you with the intricacies of different jurisdictions and help you choose the best option. Then, specialists will assist you in the preparation of your project for licensing |
| The connection of casino software in North America | Form an extensive gaming assortment consisting of the best products from such well-known brands as NetEnt, Gaminator, Playtech, Novomatic, Endorphina, and others |
| Technical assistance | The integration and configuration of program components is the responsibility of an intermediary company. The subsequent maintenance of the software is also the task of the supplier |
| Informational support | When buying a turnkey casino in North America, you can count on comprehensive assistance from competent consultants in matters of opening a gambling business in North America. Do not hesitate to ask the managers any questions |
The Main Things about the Gambling Market in North America
The entertainment business in the USA, Canada and Mexico is developing very quickly and successfully. Operators working here make millions of dollars. This market is deservedly considered the most lucrative. That is why thousands of entrepreneurs from all over the world dream of operating here. The easiest way to enter the local business arena is to order a turnkey casino in North America.
The gaming industry of the considered region has such characteristics:
extensive potential audience and high profitability; players' interest in current technological trends; widespread use of crypto payment instruments.
Casino Market is ready to become your reliable assistant at all stages of your project implementation. Contact us to learn more about the benefits of cooperating with our company.
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