How To Start An Online Casino: 3 Key Stages For Successful Outcome
Gambling business has been listed among the most profitable business spheres for many years. For a gaming project to be truly successful and profitable for its owner and delight a player, there are many factors while considering how to start a casino. It's not easy to start an online casino in real life because you have to focus on each detail.
Casino Market is all there to assist its clients to open online casino. Casino development is a painstaking process that requires a professional approach. Beginner entrepreneurs can order quality casino software, a game pack, a customized platform, and anything else they may need for a gaming business from this company.
We are going to analyze here the basic stages of casino development, so that you get to the bottom of how to start an online casino. It’s essential to have a clear idea of how things are going.
The gambling business has to be licensed, and the choice of jurisdiction should be approached in the most responsible manner. It is easiest to register online casinos in one of the offshore zones:
However, the EU countries give about 6 months for the application of the potential licensee to get processed, whereas in the offshore zones this procedure takes not longer than 24 hours.
You will then have to register the legal entity, open the bank account for it, and come to terms with the payment services.
You can also apply the White Label system, within which framework an operator receives a licensed facility. Though such solution would save time, but it would limit an operator greatly.
After you settle legal issues, you have to search for a reliable casino software vendor. Software is what defines the stability and security of your project in the first place. Therefore, before you start an online casino you have to be absolutely sure about the software.
A quality platform should have everything that is necessary for a workflow:
- tools to control and manage all accounts;
- email integration;
- convenient chat for players and technical support to communicate, feedback option;
- instruments for development of bonus systems and loyalty programs;
- game administration tools;
- alert mechanisms;
- safe security systems, etc.
A serious provider regularly updates and fully supports its software, always assists with solving any problem. Such casino software will be quite expensive but you’ll be able to acquire a reliable foundation. In case something suddenly happens to the software, a vendor will quickly fix a problem.
Development of the promotional campaign
Effective promotional strategies can make impressive strides. To achieve that you need to analyze each competitor first. This way you can gather useful information about the market and understand how industry leaders work.
Eventually you are probably going to come up with something completely new that will help you get gambling traffic. In short, each marketing step has to be well-planned.
If an operator already has a land-based gaming facility, and decides to open online casino, it’ll be most wise to take advantage of the regulars. For example, you could attract players with pleasant bonuses, and retain customers by offering a loyalty program, which they cannot ignore.
You can seek assistance from a marketing company dealing with gambling projects to promote your Internet establishment. In order to start an online casino and popularize it among a wide audience, a special approach is required, making the usual SEO methods irrelevant. Of course, persons familiar with this sphere and confident about their abilities, can simply rely on themselves.
All revenues and expenses must be calculated in advance to give you some benchmarks. A young businessman will need to spend most of the money on software and license. It's also important to invest sufficiently in your promotional activities. A rough estimate of costs and profits helps to optimize the business plan.
There is no specific time period for launching an online casino. Everything will depend on you and the service providers you chose.
In most cases, creating and customizing casino software, designing and integrating the gaming content takes about three months. Regular feedback and cooperation can hasten the working process, not significantly though.
While casino development is in full swing, an operator has to:
- acquire an official permition;
- open account (s) in a bank;
- sign contracts with payment systems.
Project owners are personally responsible for all matters laws and finances, so they are is entitled to use advisory services only.
When you open online casino even the coolest design solutions or huge assortment of slot machines cannot guarantee the success. At the beginning you can go for a simple look and provide about half a thousand videoslots to start an online casino.
The main thing is the promotional plan you choose and follow on any stage of the development. There is aggressive competition for a player on the gaming market today. An operator has to make serious efforts to keep oneself afloat.
Before you start an online casino, it's important to realize: you will only have a single opportunity to succeed.
If you managed to open online casino and everything worked out well, you have to then think what to work on next to achieve prosperity?
You will need a team of experienced professionals. Development strategy and tactics, as well as clear objectives are important. Make detailed answers to the following questions: which niche will be of the highest priority, what can you provide your customers with, what is unique about your establishment and what are your plans for the future?
Advertising before launch
Make a potential customer wait anxiously for your project to come out. Apply every available feature such as Internet advertising, presentation, publication, and so on.
Advertising after the start
Use search engines, tools for online promotion, and order banners on themed websites. All of the above will bear fruit.
Technical support should handle user requests 24 hours a day. A customer should feel being cared for. An equally important component is the availability of free game versions.
In fact, there’s no specific amount of money for launching a gambling project. Before you start an online casino, you need to define the goals you want to achieve.
For a small business that will bring stable yet very good incomes, a White Label project will do fine. With minimal investments, you can acquire a ready casino, which requires only promotion activities.
Operators who want to open online casino of the international level, be prepared to spend a substantial sum of money. If you operate on the European or American market, you will need a license from the authoritative jurisdiction.
Registration in the offshore zone will allow you to work in the EU and the United States. But you will have no competitive advantages, because there are a lot of popular establishments on those territories. The higher the status of the jurisdiction, the more expensive it will be to become its licensee.
The second point is software. If you want to work directly with game developers, be prepared to invest hundred thousands of dollars. You can as well use the package offers from the Casino Market agency and get a package of casino software, an advanced platform, and everything required for running the business paying relatively small money.
The question of how to create online casino for free should not be raised in serious circles at all. You can find free cheese only in mousetraps.
By contacting Casino Market, you can buy turnkey casino, thus avoiding many problems faced by beginner businesspeople. The company's specialists provide comprehensive support with settling legal issues and free consultations to their customers.