In the context of rapid changes and technological progress, the online entertainment industry is transforming.
In his report “Six Major Industry Shifts You Must Be Aware Of”, Jonathan Gauci, CEO of the Elantil platform, outlined the key development vectors that are already affecting business models of operators and providers.
Casino Market experts prepared a detailed review of these changes with an emphasis on the practical value for entrepreneurs.
From Money to the Concept of Currency
The traditional model in the gambling sector was based on the use of exclusively fiat units. However, today, digital assets (cryptocurrencies, in-game tokens, and NFTs) are gaining popularity.
It is important for operators to understand that modern players think about the benefit and value of virtual funds, not dollars.
For business, this means that it is necessary to:
- implement multi-currency systems;
- adapt platforms to crypto transactions;
- develop new loyalty programs with non-fungible tokens, digital coins, and virtual items.
From a Regulated Market to a Hybrid Model
The era of a new approach is coming, where companies can adapt to several jurisdictions simultaneously, managing risks and complying with local regulations.
Key recommendations from experts to casino owners:
- Develop legally flexible models for different regions.
- Use modular compliance systems.
- Support KYC/AML depending on the legislation of each country.
From Reporting to Automation
KPI notes generated manually once a week are outdated. Modern platforms must provide metrics and behavioural data in real time, allowing operators to make decisions not in a week but immediately.
There are several ways to implement systems:
- integration of BI tools with live data;
- setting up automatic alerts and dashboards;
- the use of AI to process large arrays of behavioural information.
From Closed Systems to Open Architectures
Online portals that do not support external APIs and integrations are inhibiting growth. The future belongs to open, flexible solutions that are compatible with external services, new releases, marketing campaigns, and analytical tools.
Casino operators should perform the following actions:
- move to platforms with an open API;
- evaluate suppliers by the level of integration compatibility;
- use a plug-and-play approach to quickly launch gambling products.
From Static Processes to Real-Time Management
It is important to be able to change the customer journey, bonus mechanics, limits, and KYC rules without programming and with minimal delays. Administration must be adaptive.
Key tools include:
- customisable user interaction scenarios;
- intuitive backend with access to changing the behaviour of players;
- support for real-time actions: shifting limits, accrual of dynamic bonuses, etc.
From a Fixed Business Model to Dynamic Adaptation
The iGaming industry no longer works according to rigid 5-year strategic plans. Successful entrepreneurs create an environment of constant monitoring and optimisation.
We recommend online casino owners to:
- implement agile methodology;
- use A/B testing and multi-factor decision-making models;
- apply flexible pricing;
- quickly adapt current offers to market needs.
The Main Things about Trends in the Field of Gambling
All 6 changes have become not just tendencies but also challenges for operators seeking to remain competitive.
Key aspects that should be taken into account:
- The entertainment niche requires flexibility, technological maturity, and strategic thinking.
- Companies willing to adapt to these transformations will determine the industry’s future in the next 2–3 years.
If you want to evaluate the effectiveness of a digital platform or are planning to launch an iGaming business, now is the best time to rethink the chosen strategy. Casino Market specialists will be glad to help you with this.
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