Experts of the Casino Market studio know everything about the ways to create a recognisable, modern, and aesthetically appealing gambling platform. Besides, our specialists are going to describe the aspects each operator needs to keep in mind to make their projects stand out and quickly attract the target audience.
Why the Casino’s Design is So Important
Operators need to present a visually compelling website that will be able to interest clients. Low-quality design is one of the main reasons why users may leave the resource without even registering.
Outdated colours, poor readability of texts, and complex navigation scare away those players who could become regular customers and bring huge profits to a casino.
Another task of the interface is to make the gambling project stand out among competitors. The modern industry is characterised by a large number of companies, and each of them offers a similar range of products and services. A high-quality design becomes the entrepreneurs’ calling card, helping to attract targeted traffic and retain valuable clients.
Excellent visualisation contributes to the positive image of an iGaming startup. From the first seconds of seeing the website, people can know whether a casino is stylish and modern or not.
If a digital portal has a recognisable design, its owner will have a better chance of concluding profitable agreements with the representatives of the B2B sector (game providers and payment aggregators).
Visual Appeal
Let us consider what components the gambling platform consists of point by point:
- Soothing colours. Using only muted or very bright tones is not the best option. Designers recommend that operators choose from 3 to 4 options, and one of them will become an accent shade. It is worth avoiding acidic colours, bright lights, and other annoying elements that scare users away.
- Clear text. Data must be relevant and structured. For basic information (for example, casino name, list of games, and current bonuses), it is better to choose a large font size and a contrasting tone. Thanks to this, customers will not get lost on the website but will quickly find out how to deposit funds and launch the reels in their favourite slots.
- Observance of proportions. We are talking about icons with the images of ad games that providers supply to casinos. They should have the same size and extension. Thanks to this, the platform will look neat and attractive. When creating a design, it is also important to make sure that there are not many blocks and large elements.
- Sensible animation. An abundance of moving pictures or their complete absence is not the best option. In the first case, the information will be difficult to understand, and in the second, the iGaming resource will look outdated.
- Pleasant musical accompaniment. Operators should avoid too loud and sudden sounds. These are sirens, beeps, chants, etc. In offline gambling halls, they traditionally attract the attention of visitors but in online establishments, it will only scare customers away.
- Catchy logo. Such an element creates the main impression of a digital casino. Excitement, thrills, big wins, profitable bets, trusting relationships, and other characteristics resonate with the audience thanks to a well-developed image.
In 2024, sites with a laconic design, soothing colours, and a minimum of flashy details will look the most advantageous. Nothing should distract users from the gameplay: neither loud music nor advertising and animation.
An excellent solution would be to place the logo of the regulator that issued the licence on the main page of the casino platform. This way, gamblers will immediately see that this is an honest and legal company.
Convenient Navigation of the Website
Each iGaming resource contains a lot of useful information. These are types of entertainment, settlement methods, verification rules, bonuses, etc. To ensure that clients do not get lost in such a wide variety of data, entrepreneurs must choose the right design.
The most popular option is to place on the main page the following elements:
- casino name and licensing details;
- buttons for the registration and verification;
- different sections;
- terms and conditions of the game;
- icons that allow players to contact the support service;
- buttons to go to the FAQ section;
- data on current promotions and bonuses, etc.
In 2024, websites with a UX interface, as well as convenient and intuitive navigation, will be extremely in demand. Already upon first acquaintance with such a gambling resource, customers can understand how to register, make an initial deposit, and launch the reels in the selected slot.
The site’s traffic pattern is adjusted using:
- animated pictures;
- backlit buttons;
- pop-up arrows, and other dynamic elements.
Modern platforms should be presented in the language of the target market where operators have chosen to work. It is also possible to add additional options (for example, English or German) if entrepreneurs plan to expand their businesses further.
Registration and Verification Features
Online casino owners are required to identify all clients according to KYC algorithms.
Gamblers must not only come up with a nickname and password but also enter and confirm real data (full name, date of birth, country of residence, and identity card).
According to statistics, the majority of new customers leave at the time of registration. Therefore, the operator’s task is to make this process as fast, convenient, and understandable as possible. However, everything should be done within the legal framework.
Secrets of successful user verification:
- Laconic registration form. There is no need for entrepreneurs to request too much information and create additional lines to fill out. All fields must be signed and numbered. At the top of the screen, it is also worth placing an indicator of the steps that gamblers still must complete.
- Convenient navigation. After each input, the page should focus on the new line using the cursor, highlighting, and other elements. This will ensure faster identity verification.
- Assistance in creating a password. At this stage, it is necessary to specify the requirements for its length, as well as the availability of capital letters or special symbols.
- Use of social networks. We are talking about verified accounts on Facebook, Viber, and Instagram. With their help, people can instantly register on a gaming site. This opportunity is provided by many foreign platforms.
Games and Special Offers
Users visit online casinos to launch profitable slot machines and receive lucrative bonuses. That is why information about the entertainment catalogue and current promotions should be placed on the site’s home page.
The operator’s task is to quickly gain the players’ attention before they decide to leave the platform and go to competitors.
Proprietary Gambling Solutions
A search string will help speed up the selection of a particular product. It is good when it stands out from the rest of the main page and displays relevant queries as soon as users click on it.
Formation of the catalogue of casino games is a rather important step.
It is possible to create several blocks with different categories of entertainment:
- slots;
- live solutions;
- bingo;
- keno, etc.
After clicking on each section, the gamblers will see a list of available options, from the latest releases to titles that have already become classics.
It will be a good decision to add a filter to the product range. Using simple settings, customers will be able to sort content by the date of presentation, theme, mechanics, special features, manufacturer, and other characteristics.
It would also be great to create small interactive blocks called “Popular Games”, “Jackpots”, “Holiday Slots”, etc.
The Best Bonuses on the Market
People often choose a particular online casino because of its loyalty program. Therefore, data about current promotions and offers (tournaments, missions, and quests) should always be placed on the main page. That is how gamblers will quickly learn about the most profitable opportunities and take part in raffles.
Advertising of bonuses should be bright and noticeable. Large inscriptions, music screensavers, and gamification elements must attract the audience, generate its interest, and make users want to immediately start playing.
In 2024, many companies will choose advertising in the form of an interactive banner that expands to full screen. Casino visitors can either close the appearing window or click on it to receive a gift.
Design of a Mobile iGaming Platform
The development of such a version is one of the keys to success for any modern operator. To remain competitive, digital resources need to provide clients with the ability to place bets from smartphones and Apple devices.
The website design must be adapted to the parameters of the gadgets used. These are screen size, resolution, image and sound quality, Internet connection speed, and other characteristics.
The mobile design is created taking into account the fact that gamblers will use only one hand. Therefore, the pictograms are placed in such a way that they are easy to reach with a thumb. It is only necessary to add buttons for calling basic commands to the main page, and all secondary icons need to be hidden in a pop-up menu.
The Main Things about the Online Casino Design
High-quality visualisation is the key to the success of any iGaming startup.
Aspects that operators must take into account:
- A correctly created design consists of many elements. This is the use of soothing colours and easily readable text, adherence to proportions, and availability of pleasant musical accompaniment.
- An intuitive interface helps casino visitors quickly navigate the site, find the required section, and immediately start playing. The most popular technique is to place basic information on the main page. This includes data on the licence, as well as buttons for registering on the platform and making an initial deposit.
- The availability of a mobile version is very important for any online casino. The design must be adapted to the parameters of the device used. It is also necessary to take into account the height and width of the screen and provide a minimum number of buttons.
The Casino Market studio is your reliable partner in the market. We will help you launch an iGaming project from scratch, write a business plan, and obtain a prestigious licence.
From us, it is also possible to order the following useful services:
- development of the platform’s design;
- creation of HTML5 slots based on individual sketches;
- connection of the financial system;
- integration of security software;
- promotion of an already implemented iGaming project, and much more.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- Skype: support.casinosupermarket
- feedback form.
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