Affiliates in iGaming Promotion: Benefits, Types and Tips

Modern digital casinos and bookmakers need to establish a constant traffic flow to generate stable and solid profits. This is a rather complicated task for any brand. Thus, gambling companies often search for reliable partners who help with promotion.

One of the best options in the internet marketing segment is iGaming affiliates. They help entertainment studios build a loyal client base and provide good acquisition rates for the platforms.

Learn more about the essence of this advertising method, the types of associates and tips you may need at the beginning of your journey from Casino Market experts.

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Partner Marketing: Essence and Benefits

This promotion scheme is beneficial for both gaming corporations and their associates. The former get high-quality aid with business popularisation while the latter receive remunerations for their work.

Affiliates make clients' sites recognisable and famous with the help of social media and networks, blogs, well-known portals, etc. Such partners often use a mix of different marketing strategies and tools to assist the customer. Most often, gambling associates ask advertisers for promo materials, put them on display and configure some nuances for the content to be seen more often by the target audience.

Here are the main benefits of the method:

• a high level of efficiency;
• different formats of remuneration;
• transparent interaction between parties;
• measurable amount of work and payment nuances;
• the ability for casinos and bookmakers to track the performance, etc.

These advantages make affiliate marketing one of the most frequent choices when it comes to popularising gambling companies online. Even if the corporations mainly resort to SEO, SMM and similar tools, they often decide to put partner promotion as an additional option at least.

Types of iGaming Affiliates

Different categories of associates help reach various audiences. For instance, some of these marketers assist with covering a wider public while others are focused on more specific subgroups of players. The choice of the affiliate type depends on business purposes, operational and financial possibilities, desirable part of the target audience, etc.

Let us explore the 4 main categories of advertising associates:

1. Streamers. These are people who broadcast themselves while playing casino games, making sports bets, enjoying amusement shows, etc. Most often, they chose Twitch and YouTube for the activities. The viewers develop an emotional connection with streamers and trust their recommendations. That is why gaming groups frequently resort to these individuals for video content review.
2. Bloggers. Such partners write articles about gambling and can dedicate a whole personal page or portal to this industry. There can also be additional offerings besides texts, such as videos, podcasts, unique merchandise, etc. Some streamers expand their operations and become bloggers. The affiliates shed light on gambling sites' promos, bonuses, slot releases, etc. The overall operator reputation analysis is also within such partners' activities.
3. Review portals. These are thematic platforms that gather a wide audience of casino and sportsbook enthusiasts. Entertainment brands choose this category the most frequently as it is affordable, diversified and convenient. On such sites, subscribers can read the latest industry news, statistics and analytics, special offerings of various operators, etc. Also, the portals' forums can be efficient intermediaries in conflict situations between entertainment platforms and players.
4. Influencers. As gamblers' spectrum of interests is rarely limited to just amusement, they often follow the accounts of different celebrities from diverse spheres. Thus, gaming companies can partner up with famous musicians, sports stars, fashion models, car engineers and even dog breeders (a reference to greyhound racing). The main task for entrepreneurs is to find a popular individual, whose account offers something that overlaps with digital gambling.

There are also good intermediaries in the segment. These are specialised promotion studios and marketers who work individually. However, the third parties just contact one of the 4 partner categories to ensure the work is done, and their prices are usually a bit higher.

Tips for Cooperating with Associates

Here are some advice for choosing advertising experts and the collaboration format:

• Avoid hiring several marketers who cover the same audience segment. Instead of a good result, you will cause traffic competition between your implementers.
• Acquaint yourself with top affiliate networks. Many of them provide healthy competition with great diversity so entrepreneurs can choose the most suitable partner for precise business needs.
• Prepare at least a draft of marketing materials before searching for an expert. This will save you time by screening out candidates who specialise in other types and styles of work.
• Decide whether it is advantageous to launch a separate network. Some popular gambling operators and developers do so. The solution is highly beneficial, yet it is mainly feasible for big corporations.
• Learn all the remuneration schemes and choose the preferred one. This will also help you when searching for a specialist. Your project may need a specific type of collaboration so it is wise to distinguish it at the start.

The Main Things About Affiliates for iGaming Advertising

To maintain high rates of client acquisition and retention in the entertainment industry, operators often resort to partner marketing. This method is beneficial for both parties and is frequently chosen by both big gambling groups and aspiring studios.

Here are the main notions on the matter:

• Affiliate promotion has a lot of advantages, such as measurability, high efficiency, diversity of formats, transparency, etc.
• There are 4 main categories of marketing associates: streamers, bloggers, review portals and influencers.
• Successful cooperation with partners requires some skills and knowledge. We advise you to learn some tips and consult at the beginning.

Casino Market can become a reliable guide and assistant on your way towards running a popular and profitable iGaming business. We supply efficient advertising instruments, build and configure promotion campaigns, as well as support clients at every stage of transforming a small start-up into an international organisation.

Feel free to contact our managers to initiate a fruitful partnership and explore other advantageous services and solutions we offer.

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