The AffPapa Conference is scheduled for May 18th-20th, 2026. This year, the business event, uniting marketers and iGaming representatives, will be held at Madrid’s Novotel Center.
The gathering’s organisers expect to greet over 1,500 guests. While the 1st day will be dedicated to welcoming and entertaining attendees, the rest of the meeting will also feature a series of educational lectures and various networking offers.
General Details About the Event
The company has already revealed the approximate distribution of visitor categories:
- affiliate experts and firms — 40%;
- gambling operators — 40%;
- B2B suppliers — 20%.
The show’s format is centred around marketing partners, making their activities and insights the main topic of the conference. Meanwhile, other delegates will be offered direct access to communicating with potential allies.
Previously, the meeting was held twice in Malaga. Nevertheless, the growing demand was the main reason to move the business event to a larger Spanish city. Despite a new, capital-scope level, the gathering remains focused on the affiliate-led format, building on its earlier success.
Expo floors will feature branded stands. This year, the organisation’s team has introduced customisable options: exhibitors can choose a standard AffPapa-designed booth or their own tailored zone.
Conference’s Extensive Agenda
During the educational sessions, participants will learn more about marketing strategies that are expected to rise in 2026. Several lectures are planned to be GEO-focused, including promising destinations like Mexico and Spain.
Other topics include:
- decentralised technologies;
- accountability in responsible gaming;
- nuances of serving generations Z and Alpha;
- SMM strategies in highly regulated jurisdictions;
- prospects of turnkey and White Label casino formats;
- the role of AI in acquisition, retention, and risk management;
- tips for ensuring compliant operations, and many other important ones.
The organisers have also prepared various networking activities. For instance, delegates will be able to seize lots of collaboration opportunities during speed-dating sessions. They feature 1-minute rotations, designed to connect marketers with entertainment platform owners. Drinks and parties are scheduled for each of the 3 busy days.
Additionally, the AffPapa iGaming Awards will be held on the last evening. The ceremony recognises the most innovative and valuable achievements in the promotion and online gambling niches. Registration is now open, while voting will run from March 30th to May 4th.
Levon Nikoghosyan’s Comments
AffPapa’s Founder and Chief Executive Officer commented on the expansion, stating that Madrid better suits the conference’s modern scale. The city allows organisers to evolve the show and increase its value in the eyes of the dedicated community.
Mr Nikoghosyan added that the 2026 edition is not only larger, but also richer. This year, it will offer attendees even smarter experiences, powered by new tools, insightful sessions, and opportunities for connection and growth.
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