The NFL captures the attention of many Americans. The country’s AGA predicts that $30 billion will be wagered in legal betting for the 2025−26 football period. This record number represents an 8.5% rise over last year’s $27.6 billion.
The calculation includes the following stakes:
- futures (March and later);
- on each preseason match;
- on games during the active stage;
- on playoff events, comprising Super Bowl 60.
Bill Miller’s Comments on the Situation
AGA’s President and CEO noted that fans now have more options than ever to enjoy their beloved activities safely. The market’s legality enhances friendly competition, making the NFL’s offers and customs even more meaningful.
Currently, the association oversees certified bookmakers in 38 US regions, as well as in the District of Columbia.
According to the regulator’s data:
- 75% of citizens support the approval of bets in their state;
- 90% consider such an amusement format acceptable.
The forthcoming season sees a big question heading into it. Industry experts try to understand how many Americans will use prediction platforms to supplement their League choices.
Prognosis Markets: Threats for Operators
The rise of such projects could hurt traditional bookmakers. Even with legal challenges on the table, 2 ambitious brands in the vertical are gearing up for a busy football period.
These are:
- Kalshi. The company has multiplied its NFL offerings by self-certifying handicaps, totals, and touchdown specials.
- Polymarket. The firm calls itself the world’s biggest prediction platform. It is set to return to the US after buying QCEX and is targeting states without official regulation.
Analysts find it hard to forecast how many punters will switch to acquiring and selling contracts instead of placing traditional bets. Nevertheless, the 2 prognostic enterprises could cause a significant shift in the NFL season clearly. The League also sees no difference between prediction platforms and sportsbooks. The question is whether fans will think the same.
Issue of Unregulated Wagering Projects
In August, the AGA revealed a study showing that Americans placed $84 billion in bets with illicit operators and offshore websites in 2024. Shadow businesses earned $5 billion in revenues and deprived the government of $1 billion in taxes.
Yield Sec’s research showed that last year, uncertified digital portals generated $67.1 billion, which is almost 3 times higher than the official platforms, which gained only $23 billion. Given the special status of football as the main gambling discipline in the US, it might be a significant outflow of funds abroad.
Mr Miller emphasised that illegal operators thrive at the expense of the country’s consumers, depriving budgets of billions in fiscal revenues and undermining the development of the white segment. The executive urged the government to stop the all-encompassing shadow sector at the national level to avoid ruining the treasury and putting citizens at risk.
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