AGA Study: Gambling Has Become the Norm for Most Americans

A recent report by the American Gaming Association (AGA) stated that a record number of US residents participated in gambling over the past 12 months. People increasingly see the industry as a legitimate and beneficial part of the national economy.

Kantar, a global marketing data and analytics supplier, was assigned to conduct the survey. It ran from July 22nd to August 8th, 2025, spanning 2,001 registered voters aged 21 and above.

Key Findings from the Report

The recent research sheds light on the structure of engagement and societal trends. The fact that 57% of adult Americans have interacted with the vertical in some way over the past year confirms the steady growth of interest in legal gaming. The breakdown by key categories reveals that approximately 30% of respondents are offline casino customers, while 21% are bettors.

Public attitudes toward the sphere have also become noticeably more positive: 90/100 US citizens perceive gambling as an acceptable part of cultural leisure. Land-based hall attendance reached a historic high of 134 million adults, which is 53% of the population. People claimed to enjoy not only wagering but also pastimes generally.

Nearly 89% of respondents described gaming formats as innovative, and 90% noted that the combination of cost and content value compares favourably with other amusement options. This shift in perception is facilitating the influx of a new, younger audience.

Let us explore key figures. According to the AGA’s survey:

• 77% of Americans believe that gambling brings economic benefits to the country;
• 82% are sure that the segment creates well-paying jobs that cannot be outsourced;
• 85% agree that the industry allows the dining and entertainment niches to develop;
• 86% note the contribution of casinos to the growth of tourism and business events.

Focus on Responsibility and Safety

Support for transparent and thorough gaming in the US remains high:

1. Regulatory aspect. Approximately 74% of citizens, regardless of their political affiliation, favour uniform rules and oversight. It is a great result amid the fight against the shadow sector.
2. Responsible play. Trust in these principles is steadily growing. Today, 64% of Americans believe that operators take sufficient measures to prevent ludomania and ensure safe participation. In 2018, this figure did not exceed 40%.
3. Industry’s reliability. Confidence in the sphere is rising. Around 77% of ground casino visitors consider the segment well-protected, while 84% of betting platform clients share the same view.

Respondents also noted a significant increase in awareness of responsible gaming principles. Nearly 72% of adult Americans have encountered informative messages in various sources over the past year. In 2022, this figure was only 56%.

Casino Market specialists offer the best solutions for a quick business start and promotion in top jurisdictions. We also provide consultations on legal and effective gambling advertising.

Feel free to contact us if you need proven growth tools and strategies and would like to enlist the support of trustworthy industry professionals.

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James Burton The Casino Market partner, the owner of the gambling establishments’ network

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