Alberta’s regulated iGaming sector continues to expand. According to the AiGC’s Market Performance Report, covering July 13th to September 30th, 2026, residents are gradually shifting toward licensed platforms. The nation is responding positively to identity verification and responsible gambling tools.
Dan Keene, the Corporation’s CEO, noted that these preliminary results indicate an audience interest in transparency and enhanced oversight. The institution intends to continue educating the public about the risks associated with illicit offshore websites and the benefits of the regulated segment.
At the same time, the published figures do not yet capture the full picture. New brands were registered incrementally throughout the reporting period, and more are expected.
Market Requirements: Player Protection
The Canadian province’s iGaming sector launched on July 13th, 2026, with 15 operators. By October, that number had grown to 24. The AiGC expects additional companies to join the regulated niche before the end of this year.
User protection is a core requirement for licensed platforms. Key measures include:
- maintaining oversight of industry operations;
- ensuring adherence to responsible gaming rules;
- using tools for monitoring and limiting gambling activity;
- conducting mandatory identity verification for every customer.
A separate component involves allocating a portion of GGR to meaningful campaigns. Under the established model, 2% is directed toward supporting First Nations, while 1% is contributed to Social Responsibility initiatives. These funds are intended to support programmes in fields such as mental health, addiction treatment, and scientific research.
Financial Performance: Key Figures
In its market analytics, the regulator presents non-adjusted GGR results. This metric showed consistent growth over the entire quarter.
The figures were as follows:
- July — $22.2 million;
- August — $43.3 million;
- September — $56.6 million.
Revenue breakdown for the final month of the reporting period:
- 75.6% of NAGGR was generated by casino games;
- 19.5% came from bets on sports and other events;
- 4.9% was derived from live gambling offerings.
In September, there were 388,585 active accounts. This number does not reflect unique customers, as some of them may be registered across multiple operator platforms. Another important metric is the Average Revenue Per Active Player Account. It stood at $146 for the month.
The AiGC emphasises that a regulated framework enables oversight while ensuring that a portion of GGR remains within the province to fund public-interest programs. The revealed data is preliminary, as the market is still expanding. The body intends to continue releasing monthly reports to keep residents informed about the latest developments in the legal iGaming sector.
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