Aristocrat's team has inked a 5-year strategic agreement with IGT Global Solutions Corporation to strengthen its position in the US online raffles sector.
With the support of a new partner, sweepstakes products from Aristocrat’s subsidiary NeoGames Studio will be integrated into the platform of the state operator Kentucky Lottery Corporation.
Details of the New Contract
The provider will supply the local audience with a broad range of premium digital titles. The connection process is scheduled for 2025.
NeoGames has been an undisputed leader in the instant-lottery segment for over 20 years. The studio’s developments are known for their unique animation effects, stylish visuals, and excellent performance.
To enter the state market, Aristocrat’s team developed an individual strategy based on the results of analysing the local audience’s preferences.
The supplier’s main goals comprise the following:
- boosting brand awareness across the country;
- providing customers with an unparalleled gaming experience;
- increasing the profitability of the operator to stimulate local educational programs.
Entering Kentucky’s market in partnership with IGT’s specialists is a natural step following recent successful launches in Pennsylvania and Georgia.
Comments from the Parties
The lottery company’s President noted that they are constantly looking for innovative ways to supply the audience with the most fun and exciting experiences. Mary Harville's opinion is that the contract with Aristocrat is a great way to continue engaging players. It is also moving closer to fulfilling a global mission of funding scholarships and grants for college students and their relatives.
Aristocrat Interactive iLottery’s Managing Director claimed the corporate team is proud to have proprietary sweepstakes products selected for such a large and promising market. According to Chris Shaban's words, the deal will benefit all stakeholders and highlight the firm’s commitment to creating exceptional gaming experiences that meet each client need. The spokesman added that revenue from the services will go to good causes.
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