On August 26th, the Lottery Commission of Massachusetts (MSLC) revealed that Aristocrat Interactive has won a public contest to become the key software supplier to the local digital raffle industry. The contract comes into force on July 1st, 2026.
Details of the Beneficial Partnership
According to the provider’s press release, the state initiated the tender to modernise industry offerings, meet growing player demands, and ensure secure digital operations. The victory is a significant milestone for the developer, as the jurisdiction is a niche leader in retail performances per capita in the US and ranks 3rd worldwide.
Following the terms of the contract, the supplier will grant its solutions to the state for a period of 5 years. The company will have 3 agreement prolongation opportunities, each for 3 years.
Aristocrat’s team is going to deliver several products, such as:
- an iLottery platform;
- eInstant games and draws;
- systems for managing user accounts;
- an aggregation library with 3rd-party content, etc.
The 2 giants will also collaborate in the fields of responsible play, compliance, and advertising, including promos, client communications, and overall service.
With this deal, the developer solidifies its reputation as a trustworthy partner in regulated markets, seeking innovation, modernity, and omnichannel approaches in the online raffle sphere. Additionally, the enterprise has recently signed similar contracts to deliver its cutting-edge platform to New Hampshire and Michigan.
Through a joint project with NeoPollard, the provider also offers its services in:
- West Virginia;
- North Carolina;
- Alberta (Canada's province), etc.
Experts' Comments on the Agreement
Aristocrat Interactive’s CEO expressed pride in winning such a competitive tender and joining forces with the Commission. In Moti Malul's opinion, the organisation is a global leader in the lottery segment.
The executive is looking forward to assisting the body with enhancing audience engagement via responsible-play solutions and innovation on the Web. Contributing to and supporting the state’s communities is yet another important aim. The specialist believes that his company’s management and entertainment products, dedicated team, and integration capabilities will enable the achievement of these goals.
The MSLC’s Executive Director shared that the entity’s primary objectives are modernising the industry and complementing the local retail campaign. According to Mark William Bracken's statement, the partner proved its incredible value for the jurisdiction during the contest. He lauded the supplier’s platform that can help the Commission raise funds for family care and children’s education purposes.
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