Aristocrat Technologies, a leading gambling solutions provider, has inked a commercial agreement with Context Networks, a programmatic marketing platform.
The deal is initiated to significantly improve the user gaming experience and supply the software developer’s clients with interactive, personalised offers and promos.
Details of the Agreement
The deal will combine Aristocrat’s CMS Oasis 360 v15.3 with the partner’s digital Contextual Promotions Media Network (CPMN).
The provider’s management service is currently under development. The new associate's marketing products will be installed into the system as an additional software module. The integration will allow operators to conduct real-time personalised promos across several platforms simultaneously.
Gambling managers will be able to use tools such as:
- LED table banners;
- OneLink digital signs;
- nCompass media displays.
Matthew Olden’s Comments on the Deal
Context’s CEO noted that the agreement is a significant step towards a closer commercial relationship with the game provider. By joining the supplier’s Developer Partnership Program, the platform takes on the responsibility of adapting the CPMN to Aristocrat’s systems in various versions, including future ones.
The integration will provide gambling operators with utterly new revenue-generation tools and help them increase audience engagement rates many times over.
Brief Information About the Parties
The Aristocrat provider is a world leader in casino technologies and content distribution. The company’s products are popular in 300+ jurisdictions around the globe. The studio has focused on creating innovative gaming solutions and implementing breakthrough innovations. The supplier’s products are presented in all industry verticals, from the land-based segment to mobile casinos.
Context Networks, Inc. is an advanced programmatic marketing platform that leverages the strengths of blockchain services. The brand’s collection includes many unique advertising solutions with the highest guarantees of security and transparency. The supplier’s products are widely used in the ground casino, lottery and iGaming niches.
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