The key to success for gambling providers and operators is to understand their punters. Besides content creation, generating customer experience stimulates industry development. A leading software supplier, BGaming, has successfully implemented a player-centric approach and is ready to share its expertise.
Casino Market's specialists know how to attract and retain customers. We offer comprehensive services and dedicated marketing tools to prevent audience loss.
BGaming’s Strategy in 2023
The vendor started putting its players first to increase financial results.
Main methods used to engage the audience:
- personalised lobbies;
- challenges;
- UI/UX improvement;
- game trials;
- collaboration with the gambling community.
In 2023, the manufacturer, along with Scatters Club, began enticing streamers and punters to test its products. Within a year, an audience of more than 1000 people provided comments about trialled games.
Regions that participated in the survey:
Opinions from customers practically from the whole world helped improve titles before the official release. Along with reaching a high brand loyalty level, another BGaming’s achievement is the Merge UpTM test, which gained a 97% positive feedback rate.
The Impact of Gambling Streamers on the Industry
Realising that bloggers are key to increasing coverage of the target audience, the vendor commenced this cooperation a few years ago.
Together with Scatters Club, the developer launched the popular event Streamers Racers. At these sessions, the public had a chance to test all the software features from the provider’s portfolio and find something to their liking. The company hosted 4 such live shows in 2023, one of which was in the LatAm.
TOP-5 favourite games among influencers:
- Lady Wolf Moon MEGAWAYS;
- Bonanza Billion;
- Alien Fruits;
- Beer Bonanza;
- Sweet Rush MEGAWAYS.
The supplier’s executive informed that over 800 gambling bloggers have already hoarded over 155 000 minutes of the gameplay.
The Vendor’s World Awareness
Focus on punters and partnership with influencers made the creator popular all over the globe.
Achieved results, reported by live streaming AI platform Casinolytics:
- 7th place in gaming broadcasting worldwide;
- 5th rank in the CIS region;
- 3rd spot in the LatAm area.
The representative of Casinolytics highlighted a trend that influencers' favourite slots reach top places in amusement venues.
Triumph in the LatAm market stimulated BGaming to collaborate more with Spanish- and Portuguese-speaking opinion leaders. Cooperation with Scatters Club helped attract more users during the 5.6 million-minute Streamers Race event.
Already famous, the manufacturer does not rest on its laurels. The vendor plans to collaborate with Casinolytics and release Aztec Clusters in February 2024. This title is considered a unique product, based on the 10 000 hours of watching streamers play and react, as well as taking into account the experience of previous slots.
The Main Things about the Punter-Centric Approach
BGaming's success story clearly shows that putting gamblers' interests first and listening to their feedback can help achieve the highest results. Collaboration with gaming companies and trendsetters will also lead to big changes. Another aspect of success in the entertainment sphere is the generation of fresh ideas and teamwork towards a common goal.
Components of the successful strategy used by the provider:
- capturing players to improve financial results;
- involving streamers to popularise the brand;
- creating testing software for business development;
- running gaming events to attract audiences in different markets;
- collaborating with operators to work on common releases.
Close monitoring of the latest innovations and updates in the gambling sphere makes Casino Market a valuable partner on the way to success in this niche. Buy our software for building a customer-oriented and compliant brand in the fast-changing gaming world.
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