Ensuring the authenticity of identification data is extremely important for the development of the entertainment niche. The introduction of modern verification tools simplifies and speeds up the solution of business problems and makes brands reliable.
Experts of the Casino Market studio will tell you about the use of the innovation in this field and the benefits that it provides.
Elements on Which the Method is Based
Technology represents information on the physiological and biological parameters of a person that agree to determine their identity. The term also refers to a set of programs and systems used to check and analyse previously collected data.
In the 1990s, the capabilities of such a method were demonstrated in many science fiction films and TV series, after which entrepreneurs began to seriously think about implementing it into their daily work.
Today, the use of biometrics has become a mass phenomenon:
- Airports, government buildings, and areas requiring increased security use facial recognition tools (FRT) routinely.
- CCTV cameras have become an essential part of urban infrastructure. They are placed on central streets, in shops, banks, or retail outlets.
- Identity verification is a mandatory step in almost all spheres of activity. These are finance, insurance, logistics, and other sectors of the economy.
The casino and sportsbook niche is no exception. The technology is useful in many directions of operators' work, including land-based and online entertainment projects.
Features of Biometric Authentication
Its main advantage is the acceleration and simplification of the process. The tool automates most of the routine tasks of the owners of gambling locations: age confirmation, checking if people can be found in self-exclusion lists, etc.
The method can be used in 2 formats:
- Passive. Identification takes place without direct action from the client. For example, the recognition system can authenticate a player by simply scanning their face when they look at the screen of the personal device. This is a convenient option that is suitable for virtual casinos and betting platforms, where ease of application is crucial.
- Active. It implies client interaction with the system, such as fingerprint scanning or voice recognition. To undergo a check, people need to provide relevant data. This method is a little more complicated but provides an increased level of accuracy and security.
How Biometrics Works
Let us consider the scheme of the technology’s operation, using the example of FRT, a facial recognition system:
- Scanning parameters of appearance. The program takes a detailed photo of a person's face and “reads” such unique characteristics as the distance between the eyes, the height of the chin, the shape of the cheekbones, and the length and width of the nose.
- Charting of information. A unique client card is added to the database. All details are converted into a digital alphabetic code and transmitted between devices in an encrypted form.
- Player verification. The face recognition system compares a photo of a customer’s face with previously recorded and saved info and performs the identification.
The accuracy of biometric-based FRT services is growing every day. For example, every time one of Facebook's 1.65 billion users uploads a photo and tags someone in it, the algorithm becomes smarter.
Fingerprint-based verification works on a similar principle. Using a special scanner, the gamblers’ details are recorded in a secure databank, immediately converted into a code, and remembered.
Subsequently, when players put their fingers on the scanner, the service compares the new code with the one that was generated earlier. If they match, the identity is confirmed.
Today, fingerprinting is quite common, especially in the land-based entertainment sector.
Advanced casino complexes and gambling halls install:
- special terminals;
- biometric desktop USB readers, and other modern equipment.
On betting sites and mobile applications, data is collected by scanners built into gadgets. With their help, it is possible to quickly take a selfie and send it to check. The decision on whether the identity is confirmed or not is made immediately.
Why It Is Worth Using Such Technology
Here are the main reasons for implementing the tool.
Improved Security
Multi-factor authentication based on fingerprints, face recognition, and other advanced options greatly simplifies and speeds up the verification process.
Fraudulent schemes (account takeover, bonus hunting, and theft of confidential data) are becoming more sophisticated every day. For this reason, the effectiveness of the classic procedure with a password and a one-time SMS code is decreasing. As a result, operators suffer from bots, scammers, and dishonest customers.
The introduction of biometrics allows entrepreneurs to:
- protect virtual portals from offenders;
- create a safe gaming environment;
- receive information about new threats in the niche.
Advanced scanning and data analysis systems can, for example, instantly detect forged documents (ID card or driver's licence), including through the use of tools. This significantly reduces the risks of fraud with chargebacks, account takeovers, and the theft of bonus funds..
Adherence to the Legal Norms
Fast and accurate checking of clients is a key task for business owners. The use of biometrics greatly simplifies and speeds up the processes and helps identify fraudsters or problem players.
The UKGC was one of the first to create the rules for using biometrics. Today, operators can voluntarily integrate facial recognition systems or other modern services.
In 2022, New Jersey introduced the NJAC 13:69 O-1.1 regulation.
The document establishes mandatory authentication using the following types of info:
- aspects known only to the client (password, graphic key, answers to security questions);
- an item belonging to the gamer (electronic or physical token, ID);
- biometric data (fingerprints, face or voice authentication).
New Jersey is the first American state to legalise the application of such an innovation in the casino and sportsbook industry. It is expected that Nevada, Delaware, and Pennsylvania will soon follow it.
The National Gaming Commission (CNJ), based in New York, offers voluntary biometric identification. At the moment, the system is being installed in offline entertainment locations since digital bet placement is not allowed here.
Improving the Efficiency of Business Processes
The tool reduces the cost of managing a digital portal.
It also allows entrepreneurs to automate many routine tasks, such as:
- verification;
- protection against fraud;
- access control;
- acceleration of transactions, etc.
The saved funds and time can be redirected to strategic business development, as well as scaling and entering new markets.
The introduction of biometrics improves the user experience. Gamblers can easily pass inspection in a few clicks without having to fill out dozens of lines in the registration form or upload scanned documents.
Those financial systems that are based on technology can be integrated into the work of casino platforms and are quickly gaining popularity. Apple Pay, Samsung Pay, and Android Pay services are the first solutions of this kind in the market.
They are in great demand among the audience and are actively used in the iGaming niche. At the time of entry, authentication takes place automatically by fingerprint.
Monitoring Customer Behaviour
In 2024, biometric systems were installed in several casino complexes in Las Vegas to improve people's security. The integration of such services increased the effectiveness of the fight against fraud and also simplified control over the actions of visitors.
Special software can detect cases of alcohol intoxication or emotional burnout. In these cases, clients will not be allowed to play risky card games. Instead, they will be sent to lounge areas to relax and rest.
The technology is also used to control access to the back rooms of service facilities in land-based entertainment locations. These are the staff lounge and places for storing chips and tokens.
The tool is aimed at tracking customers' actions on online sites and preventing the development of ludomania. Behavioural biometrics is extremely important here. With its help, operators can quickly identify deviations from clients' standard actions. These are too frequent sessions, chaotic bids, spinning the reels at high limits, and other patterns.
Problematic players receive a notification with an offer to take a break and rest.
The Main Things about Biometrics in Gaming
This modern option is successfully used in the casino niche.
Key aspects that business owners need to remember:
- To identify people, operators use finger or retina scanning, face recognition, and other techniques. Collected and processed information is stored on secure servers in an encrypted form.
- The advantages of implementing biometrics include improved security, compliance with industry requirements, and faster verification. The tool helps automate many routine tasks and simplifies financial transactions on virtual platforms.
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