Blueprint Gaming, a leading provider of entertainment content for online casino brands, announced an expansion of its market reach. The enterprise focused on the gambling business in South Africa and Austria.
Strategic partnerships with local amusement platforms allowed the developer to gain a foothold in these new jurisdictions. The company plans to further grow in the regions.
Strengthening Position in South Africa
The provider has been present in the market since late 2025. This spring, the studio announced its 1st major local partnership with a Tier-1 ally, Hollywoodbets, a leading operator in the country. This deal gives the supplier extended access to one of the most established and dynamic jurisdictions on the continent.
The collaboration entails the integration of the most popular releases on the African platform:
- the Cash Strike franchise;
- the Fishin' Frenzy product line;
- famous IP-based titles, such as Ted.
Samuel Häggblom's Comments
Blueprint’s Director of Business Development called the RSA a promising area for large-scale deployment. He considers it a mature market with a stable demand for high-quality online content.
Mr Häggblom believes that distributing titles through the Hollywoodbets platform will allow his company to showcase the breadth and versatility of its portfolio to the local audience. The expert views this partnership as an important step in strengthening Blueprint’s presence on the African continent.
Wayde Dorkin's Opinion
Hollywoodbets' Head of Product noted that the supplier’s releases have demonstrated high conversion and engagement rates across regulated hubs worldwide. The integration of its popular series strengthens the platform’s digital entertainment offering.
Debut Distribution Agreement in Austria
Entering the local market is the result of the developer’s deal with win2day. The portal holds a unique position in the national industry: it is the only licensed web casino in the country, run by the state-owned monopoly Austrian Lotteries.
The partnership gives the provider access to a regulated jurisdiction with strict content and operational standards. Under the contract’s terms, the studio’s most successful slots will be featured on the amusement platform. The 1st wave of launches included popular releases from the Eye of Horus and Cash Strike franchises.
Georg Wawer's Statement
Commenting on the deal, win2day's Managing Director noted that, as the only online operator with an Austrian gambling licence, his firm strives to provide the highest-quality entertainment. The recent partnership opens access to proven content recognised by the international market.
Mr Wawer considers the developer as a strong brand with high production standards. He added that the collaboration is fully compliant with the state’s strict legal rules and comprehensive user protection policies.
Samuel Häggblom's Words
The representative claimed that entering the Austrian segment is a significant milestone in his enterprise’s European expansion strategy. The Director is pleased to work with such a decent operator.
His team is enthusiastic about offering a portfolio that meets the country’s high standards for quality and security. Blueprint’s content has proven itself in regulated regions worldwide, and the corporation’s staff looks forward to seeing how the Austrian audience responds.
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