Booming Games, a preeminent manufacturer of high-quality entertainment software, has recently signed a strategic partnership agreement with the SportPesa brand. This promising collaboration with Africa’s premier operator will enable the content development studio to considerably enhance its presence in the regional gambling sector.
Highlights of the New Contract
Under the terms of the latest deal, the software supplier’s top-performing digital casino slots will be seamlessly integrated into SportPesa’s portal through the operator’s distribution framework.
Players in Kenya, Tanzania and other regional markets will be able to enjoy:
- Cash Pig;
- TNT Bonanza;
- Burning Classic;
- Gold Gold Gold;
- Ronaldinho Spins;
- Power of the Vikings;
- Buffalo Hold and Win.
Both parties stated that the rollout will be phased to match market-specific compliance and platform scheduling. The brands mentioned that the partnership intends to enrich local content offerings in regulated regions where the operator is currently active.
This agreement underscores SportPesa’s dedication to growth and innovation, as well as its strategic emphasis on establishing strong collaborations to reach new heights in the global entertainment industry with trusted partners, such as Booming Games.
The recent deal signifies a pivotal moment for Booming Games, as the developer aims to intensify its expansion efforts in the region. Earlier this year, the supplier signed another agreement with Bitville Gaming to distribute its catalogue to certified operators in South Africa and other African jurisdictions.
Comments from the Parties
Solomon Godwin, Booming Games' Head of Africa, emphasised that Africa is a main priority for the company in 2025. The studio is actively forming strategic regional partnerships with respected names to strengthen its position in the local sector.
The specialist referred to the new companion as an acknowledged leader in the regional entertainment arena. In his view, this fruitful deal with the prominent operator will boost the firm's reach and provide unforgettable entertainment experiences to local customers.
Paul Wilson, SportPesa’s Senior Product Manager, shared that the corporate team is excited to work with such a trusted brand and believes this move will offer even more variety to gamblers. He expects this new deal to help strengthen the operator’s position and keep fans coming back.
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