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Brazil’s Authorities Introduce New Rules for Gambling Advertising

13 december 2024
Author: James Burton

Brazil’s SPA authority, supported by the country’s Ministry of Finance, has requested the instant activation of the advertising provisions set out in Ordinance 1.231. The initiative applies to companies involved in gaming and sports wagering with fixed coefficients.

About the Recently Accepted Standards

Gambling advertising in Brazil: new rules application

The document, which came into force immediately after its publication, is intended to satisfy Judge Luiz Fux’s ruling, upheld by the state’s STF court members with one accord.

The resolution stipulates the instant activation of limitations on RMG advertising in the country. Previously, the ban was not expected to come into force until January 1st, 2025.

Key Requirements for Brazilian Licence Applicants

The SPA’s initiative is based on provisions aimed at protecting consumer rights and businesses alike.

Representatives of the state’s gambling sector are prohibited from:

  • sponsoring junior sports squads;
  • commercialising lotteries aimed at children;
  • distributing advertising propaganda to people under 18;
  • relating wagers to cultural events in which minors may participate;
  • broadcasting gaming products in media and on platforms designed for youth;
  • using images and other details that may be specifically attractive to kids and teenagers.

From now on, any communication, popularisation program, or advertising from managers of RMG portals and halls must include a mandatory warning «18+» indicating the minimum age limit.

You can buy a turnkey gambling business in Brazil with a built-in promotion module at the Casino Market aggregator.

We also develop unique advertising campaigns customised for specific project purposes and different budgets. Feel free to contact our managers to enlist the support of a reliable partner.

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