A great number of businessmen decide to buy a casino, however, they have to understand clearly and in detail this business specifics before they start it.
In particular, it is common knowledge that the casino software is a core of this business. So, the question is: how much does it cost and how to calculate it properly?
Casino Market is the diversified and successful company, which provides a number of the distinguished software products for casino gambling business. Technical support solutions and detailed consultancy are available. Buy cheapest online casino software solution and start earning money with your project.
Buy cheapest online casino software solution and save your funds
First of all, you should remember that it will take a lot of patience. Be ready to make a lot of efforts to solve organizational and legal issues. The whole process involves several key stages. The basic thing is to make careful planning in order to save your funds for all needed stages.
Stage 1: Drawing up a business plan
The experienced entrepreneurs consider the business plan on how to open a casino as the basis for a successful start. As you know, money to spare needs good care.
When starting your own gambling business, you need to have a clear idea of the amount of the required costs, promising ways of development and have a business operations plan for the nearest period of work.
Online casinos do not always require obtaining a gambling license for the business, which sometimes greatly simplifies the whole process.
A lot of people are interested regarding the question about the price of a casino online. This interest is caused by the attractiveness and profitability of gambling.
However, there is no clear answer in this case, and the required budget is quite large and depends on many factors. An overview of the main steps of a business plan preparation would give you a general idea of the budget required for opening a casino.
Basic stages of an online casino business plan
- The cost of the software includes a cost of an online casino platform and directly the gaming software. The full software package, perhaps, will become the biggest cost item. The price range varies from $ 500 to $ 100,000 and above.
- Regarding Casino Market, the standard solution is much cheaper than the analogues of our colleagues, while the software quality is at the highest level. The cost of a website development and software integration shall be included in the price of a software.
- The technical support of an online casino shall be organized in the optimum way to operate in the format 24/7/365. This means that you need to find a qualified personnel in sufficient quantity to provide support to players 24 hours per day. You will receive free technical support for your project.
You need to pay attention to the promotion of your online casino in order to make a target audience know about your online gaming facility. Promotion is aimed at obtaining traffic from the search engines based on the popular search queries.
Stage 2: Obtaining a game license
If you have a gambling license, your business is legal. If there is a ban on gambling and online casinos, it is almost impossible to obtain a gambling license. Therefore, many people ask how to open a casino legally.
The solution to the problem is the acquisition of a license and the registration of a server on the offshore territory of countries where gambling is allowed and the service of buying a gambling license is offered.
The offshore zone market is represented rather widely and includes both European countries and other regions of the world.
When choosing a particular country, pay attention to the following criteria:
- recognition of the license by international law and the global financial market, as its prestige is commonly seen as an additional guarantee of the casino reliability; Malta is one of the examples of a prestigious offshore zone;
- the license obtaining procedure is sometimes a complex process, for example, Malta's license requires meeting a number of conditions and is known for the procedure complexity, while the popular license of Curacao can serve as an example of availability and reliability at the same time;
- period of license validity;
- license price.
In fact, a gaming company can work with a gambling license or even without it. The main thing is to choose the market and the country for your online casino.
Stage 3: Casino software purchasing
The casino software is the special software, which, in fact, provides casino operation.
At the same time, three main casino software types are distinguished:
- gaming platform that provides functionality, configuration, site operation and management;
- gaming software, or slot game content;
- affiliate program.
If you need to buy casino software, then the choice must be approached very carefully. The high-quality software is the key to the success of your platform regarding its operation reliability.
Today, the market has a large offer, so we suggest to consider what the attention should be paid to.
Simple and effective casino solution
First, make a decision to buy a casino software, starting with an analysis of the offers and companies. Do not focus on the first option that you come across. Select several options for the analysis and contact the managers of the companies to be able to ask the additional questions.
Communication with the managers would provide insight into the company specifics. If you get answers to all the questions, received the advice and offered the additional services in the form of assistance with obtaining a gambling license, opening bank accounts, etc., then such a company can be estimated as a reliable partner.
Buying the online casino software for second-hand from a dubious intermediary is a high risk of getting an unfinished broken product or even losing money at all.
Software selection criteria
Since quality and reliability play a crucial role in this case, you should pay attention to the following characteristics before buying casino software:
- Gaming content. The number, quality and variety of the casino games is a tool for attracting and retaining users. The regular replenishment and updating of content shall be provided.
- Software programming language. The software should be written in one of the latest versions and correspond to the current trends in the online gambling development. The software adaptation to all types of mobile gadgets is also required.
- Backoffice setting option. A wide range of tools and functional management allows making minimum efforts on organizational issues and focus on marketing and promotion.
- Affiliate program. An affiliate program is an effective tool for promoting online casinos in the network.
- Payment systems. The high-quality ready-made software already has a built-in function of API payment system integration. The bitcoin payment online support is an interesting and popular modern trend.
- Bonus and loyalty system setting. This is another important tool for attracting new and retaining old customers. Flexible configuring the bonus system facilitates the resource development.
- Statistics and reporting. Obtaining statistics and financial data, as well as reports in different sections, provide an opportunity to make timely important managerial decisions aimed at casino development and promotion.
- Security. The resource must have reliable protection against hackers and virus attacks. Security and reliability are one of the key criteria by which players choose the online casinos.
- Newsletter subscription. This function can be very useful for working with the target audience. This is an excellent opportunity to inform the players about the new products and promotions.
The software must meet all of the above criteria.
The price of the online casino software is also a selection criterion. However, you cannot buy a casino at a fixed price as there is no clear range of it. In our case, the price depends on your experience in online gambling.
Stage 4: Online casino promotion
«How to open a casino?» is only the first question, the beginning of your journey. Even the most high-quality, reliable and interesting gaming resource needs promotion, otherwise, no one would know about your casino.
It should be noted that the casino promotion requires diverse professional knowledge. Therefore, the best option is to order the services of a web studio specializing in the promotion of the products on the network. The experts develop a promotion strategy in accordance with your budget.
However, there are certain things the casino owner should know about in order to pay special attention and manage the process properly.
The main promotion methods are the following marketing tools:
- SEO promotion;
- email marketing;
- use of CRM-systems;
- promotion in social media or SMM;
- affiliate marketing.
SEO promotion presupposes activities for the following three areas:
- internal optimization of the website to meet the requirements of the search engines (using keywords, LSI phrases, HTML codes, etc.);
- external optimization: exchange and purchase of links arranged at the external thematic resources;
- to keep the result, you need to regularly optimize the site for new search engine requirements;
- email marketing in a form of a mailing list for users to know about the casino news.
CRM system is a system to manage the relations with a client. If properly built, you can closely contact with the target audience, encouraging them to visit the casino and play again.
As for SMM, social networks are a place of the greatest network users accumulation. Every adult user is a potential casino client. Therefore, try to make the maximum coverage of all the most popular social networks.
Use special methods and features of promotion for each network, professionals of the web studios know much about them. Affiliate marketing allows free advertising of your casino by sharing part of the profit with the partner (affiliate) that provides a client.
How to open a casino quickly and easily?
As you can see, the answer to the question of how to open a casino online, clearly demonstrates that despite all the availability and feasibility, this requires many efforts.
Even if sketching out the business plan for an online casino, you can see the budget being quite large, estimated at tens of thousands of dollars. Is there an alternative option?
Casino Market offers rather cheaper but also high-quality solutions:
Order the online casino development
Provider performs all organizational, legal and technical work. At the same time, the casino is developed according to the individual requirements of a customer.
Turnkey casino purchase
The operator gets the ready-made gaming platform with the widest functionality and settings capabilities. There is no waiting time, as in the case of the gaming resource development order. Saving time and money.
You will be able to work with the specialists who provide the consulting and help at every stage of your business opening.
Buy cheapest online casino software solution with Casino Market
Casino Market provides the best software solutions for the gambling business. Contact Casino Market specialists to get a consultancy, order the software development, purchase a turnkey casino, license support or other issues.
The company highly appreciates the user experience and considers the customer feedback in order to offer the best high-quality options. Buy cheapest online casino software solution and save your funds for other budget categories of casino creation.