Spillemyndigheden, the Danish Gambling Authority, has released new statistics indicating that the country’s entertainment segment is experiencing rapid growth. According to the report, total player spending increased by 19.5% in May 2025 compared to the same month last year.
Evolution of Denmark’s iGaming Niche
Let us explore key figures and achievements from Spillemyndigheden’s analytics:
- In May 2025, the web casino market development rate reached 40% YoY.
- In June 2024, this parameter accounted for only 27%.
- The previous record high was 44%, gained in January 2021.
GGR of the online gambling business in Denmark has been growing steadily since an industry act was passed in 2012. In May 2024, iGaming revenue accounted for DKK 278 million (over $43 million), and in the same month of this year, it had increased to DKK 389 million (nearly $61 million).
Distribution Between Market Verticals
Mobile entertainment remains a dominant niche in Denmark’s gambling ecosystem. In May 2025, sports bets placed through portable devices accounted for 66.43% of the total volume. The same parameter for online casinos reached 68.13%. This distribution remains relatively stable throughout the year, fluctuating by no more than 5%.
Meanwhile, land-based gaming establishments remained at the same level YoY but are gradually losing ground when comparing January-to-May results for 2024 and 2025. In this aspect, revenues have decreased by 4.7%. Nevertheless, the situation has not affected the growth and earnings of the entire industry.
Prospects of Denmark’s Gambling Realm
The 40% jump in the internet sector is a confirmation of the country’s effective regulatory model. The sphere is steadily developing due to transparent rules and the interest of residents in online games. At the same time, a slight drop in land-based casino profits highlights the global trend towards digitalisation.
Earlier this year, Spillemyndigheden published Newsletter 58, which presents certification options for various niche brands and the frequency of licence renewals. These rules took effect on July 1st, 2025. The companies have 6 months to adapt to the new conditions, which may change the overall landscape. Nevertheless, industry experts are optimistic about further growth of the real-money entertainment field in the state.
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