The EGBA authority has reported a new milestone achieved during the 4th yearly European Safer Gambling Week (ESGW), which took place in November. The project broke a record in the number of involved people, attracting 195 partners from 24 regional countries.
Details of the 2024 Edition
The initiative consisted of 2 sections: a campaign in social media and a rich program of related events. A large audience that showed interest in the occasion underlined the strong, growing dedication of Europe’s niche organisations to safe gaming practices. The expanded geography of participants' locations also highlights this fact.
The recent ESGW raised the following topics:
- industry trends;
- AI-based technologies;
- awareness through messaging;
- innovative customer protection tools;
- prevalence of addictive gambling reports, etc.
The webinars featured 105 experts performing. Among the speakers were senior members of regulatory bodies from Great Britain, France, Belgium, etc.
The event saw business representatives from:
- Malta;
- Austria;
- Estonia;
- Greece;
- Romania;
- Denmark;
- Ukraine, etc.
The latest edition also underlined the remarkable results obtained throughout 2023. That year, 67 million safety-related messages were sent to Europeans. This fact emphasises the EGBA’s constant commitment to transparent and integral gaming. The annual themed week enhances the organisation’s work in establishing closer cooperation between regulators, mental healthcare institutions, and gambling brands.
Record YoY Achievements
The 2024 version demonstrated several breakthroughs in numbers:
- Amount of partners. The campaign attracted 195 experts, a 20% higher figure than in 2023. Overall, 8 national gaming authorities were engaged in the conceptual gathering compared to 4 last year. Some representatives joined the social media program, while others spoke at certain events.
- Geographic reach. The fact that 26 countries were involved in the occasion marks a significant 30% uplift. Ukrainian, Serbian, and Croatian delegates took part in the initiative for the 1st time. This accomplishment became possible thanks to the digital presentation being translated into the languages of 27 states.
- Quantity of web users. Digital social platforms attracted 3.1 million people, creating over 1,100 posts, impressively 67% more than in 2023. The list of covered services included popular LinkedIn, Facebook, X (Twitter), and Instagram.
- Variety of events. The comprehensive section saw 20 dedicated occasions, up 11% from last year. The record part also featured around 4,500 registrations and about 3,000 visitors.
Maarten Haijer’s Comments
The EGBA’s Secretary General stated that the recent edition’s success highlights the segment’s strengthening devotion to audience protection. The remarkable participation surge, especially from healthcare institutions and regulators, signifies the common objective and growing unity in following safe gaming practices.
Mr Haijer mentioned a record number of European clients who received essential warnings and educational messages during the program. The specialist is convinced his organisation makes the niche better. The expert enthusiastically awaits next year’s week to build on the recent success.
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