EGT Digital, the web content creation division of Euro Games Technology, has initiated a strategic partnership with the Optimove CRM-focused company. The deal with the marketing leader will enable the developer to expand further the range of personalisation tools for its X-Nave solution.
Details of the Agreement
According to EGT Digital’s press release, the specialised Positionless Marketing Platform will be incorporated into its modular system. The integration will allow the company’s partner operators to utilise an expanded range of real-time promotional services.
Core functionality of the product comprises:
- tools to launch unique advertising strategies based on AI technology;
- solutions for optimising and accelerating the deployment of local campaigns;
- instruments for increasing audience retention through intelligent, data-driven player involvement.
Optimove’s unique approach is designed to provide casino marketers with maximum speed and autonomy of action. Niche specialists will no longer need to rely on other parties and wait for their responses. The platform enables an improved work process and better results.
Thanks to the expansion of X-Nave functionality, its clients will be able to:
- improve the personalisation level of their projects many times over;
- launch and test advertising formats in an accelerated mode;
- significantly increase the lifetime value of players.
Ultimately, with the new instrument, operators' financial and promotional metrics will continue to grow, enhancing their competitiveness and profitability.
Comments of the Partners
EGT Digital’s Deputy CEO considers the inclusion of Optimove’s platform a significant breakthrough in optimising the proprietary X-Nave ecosystem. According to Georgi Mihaylov's statement, operators can now access an even wider range of analytical data and support the most personalised interactions with customers in real time. These benefits will ensure record audience retention and continuous growth in player LTV.
Optimove’s VP of Revenue in the iGaming segment praised the partner for driving the gambling industry forward with its flexible, cutting-edge X-Nave platform. In Motti Colman's opinion, together, the 2 brands can help operators unlock the full commercial potential of their startups and access detailed analytics to craft relevant and creative ads. The automatic optimisation feature will speed up the launch of new promotional strategies.
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