Entain to Make Metaverse Push with New Innovation Lab

02 february 2022
Author: James Burton
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The major gambling enterprise Entain has grand plans to launch a brand new laboratory. Some modern technologies that the company will invest in include metaverse-related innovations. The financial support for this project is known to be 100 million GBP.

Entain to make metaverse push with Ennovate

What is Known About the Hub?

The new virtual hub will be called Ennovate and function in London. The company has provided 40 million GBP for the United Kingdom initiatives particularly.

Some groups that show their support for the project are BT and Verizon, which specialise in telecommunication.

Goals and Plans

The main goal of the hub is to work on the new products which will be cutting-edge for the sector of entertainment. Aside from that, the group is planning to focus on the metaverse software.

According to Jette Nygaard-Andersen, who is a representative of Entain, the business is fully planning to discover new customer-directed approaches and release products that could be beneficial for all the clients. The executive also noted that the company is eager to create new solutions for the virtual reality world, known as the metaverse.

The CEO of Entain mentioned that the group aspires to come up with something revolutionary regarding customer experience and, therefore, making direct changes in society. The enterprise plans to utilise its privilege as a leading technology expert and cooperate with its partners from all over the world.

Future Direction

All the products that will be demonstrated at the hub are set to present NFTs. Brands owned by Entain are currently in the process of releasing NFTs of their own. Another thing that the visitors will be able to view is various technologies connected to the metaverse, including arcades and other games that the players can try out along with VR and AR options.

Another long-term plan of Entain is female empowerment and representation among its employees. For this, the group has introduced its diversity program that will be working alongside female-driven businesses and projects to learn from their experience.

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