A B2B gambling technology provider, EveryMatrix, is closing 2025 with a clear direction and another strategic collaboration. The Malta-based firm has agreed to work with Danske Spil, Denmark’s national lottery operator, on an upcoming project scheduled to launch in 2026.
Details of the Partnership
As part of the agreement, EveryMatrix will provide Danske Licens Spil, Danske Spil’s casino and bingo division, with tools aimed to help the brand attract and retain punters.
The project is scheduled to go live in the summer of 2026. This timeline aligns with the country’s upcoming ban on gambling advertising, which is expected to start in 2027. Once introduced, these restrictions will make promotion more challenging for all brands, but may give Danske Spil and its partners a competitive edge by reducing visibility for private rivals.
This deal closes a productive year for EveryMatrix. The firm remains committed to its dual strategy of securing large turnkey agreements and forming long-term relationships with major international brands.
Earlier in 2025, the studio concluded several significant deals, including ones with:
- BetGoodwin;
- BetTOM;
- bet365.
These achievements underscore the company’s consistent progress and ambitious goals for the year ahead.
Statements from the Parties
Søren Schneider, Danske Licens Spil’s Director, said the choice followed an in-depth review of several suppliers.
He pointed out that EveryMatrix stood out for:
- flexible integration with multiple iGaming providers;
- an approach centred on safe and responsible participation;
- technology that allows future scaling without disruption.
Mr Schneider also mentioned that adaptability and ease of use were key reasons behind the final decision.
EveryMatrix’s CEO, Ebbe Groes, said the cooperation marks a notable step for both sides. He expressed appreciation to the Danish team for their trust and praised his company’s specialists for consistently meeting complex technical goals.
Mr Groes highlighted that the steady progress achieved through major integrations reflects EveryMatrix’s continued investment in innovation and its focus on long-term technological excellence.
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