EveryMatrix Joins CIBELAE to Boost Lottery Reach in LatAm

29 august 2025
Author: James Burton

EveryMatrix has taken its Latin American expansion to the next level with the connection to CIBELAE, the World Lottery Association’s regional body for Spain, Portugal and Latin America, with the move announced on 27 August. The Malta-based supplier leans toward lottery opportunities across the region and also wants to sharpen its focus in Spain and Portugal. For operators, this means easier access to compliant lottery tech, local connections and broader omnichannel options.

EveryMatrix and CIBELAE in LatAm

EveryMatrix’s Connection

B2B providers are flocking to Latin America as retail and online betting continue to expand. EveryMatrix has positioned itself on the lottery side of that wave. Membership in CIBELAE offers practical advantages for achieving its regional goals, which include enhanced visibility with state and national lotteries, a seat at industry discussions, and more structured networking opportunities.

Key additions from CIBELAE membership:

  • greater influence in regional forums and working groups;
  • direct lines into public-sector lottery stakeholders;
  • consistent networking that accelerates market entry conversations;
  • improved strategy, more partners, and better sphere traction.

Connection Feedback

CIBELAE’s Executive Director noted that bringing in EveryMatrix adds a recognised B2B technology partner known for its scalable and compliant solutions, which help lotteries modernise, expand across channels, and strengthen player protection. Internally, the company continues a two-track plan. It signs high-profile agreements with tier-one firms, such as FDJ United, and delivers broad turnkey setups for other brands, including a recent deal with UK independent bookmaker Ken Howells.

This approach is global, with Latin America, Spain, and Portugal flagged as priority markets where the supplier already operates. Its SlotMatrix aggregation platform has gained recognition in Brazil, Colombia and Peru, while licensed content has also performed well across these jurisdictions. The group’s CEO and Co-Founder said the CIBELAE step would help deepen and extend the firm’s role as a trusted lottery technology partner across these territories and beyond.

Casino Market tracks supplier moves like this to help partners plan faster entries and stronger local setups. If you consider expanding your lottery or omnichannel capabilities in Latin America, please get in touch with our support team to explore your next steps.

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