Merkur Bets, a subsidiary of the international Merkur Group, has launched a cross-channel platform in the Dutch market. This event is the 1st phase of the brand’s large-scale initiative to implement a unified tech infrastructure across multiple European hubs.
EveryMatrix's turnkey solution underpins this step. The system provider has integrated the partner’s retail and digital business operations into a single tool. The platform now powers over 1,000 wagering terminals across 230+ locations and also supports web casinos and sportsbooks.
Central Facts About the Parent Company
The Merkur Group is an international enterprise headquartered in Germany. For nearly 70 years, the corporation has developed, manufactured, and distributed gambling equipment, content, systems, and money-handling solutions.
Its business structure includes:
- iGaming offerings;
- ground casino venues;
- a bookmaking division;
- cruise ship-based facilities.
According to 2025 data, the company employs 15,000+ people globally and generates approximately €2.1 billion in yearly revenue. International markets account for a significant portion of the group’s business, representing roughly 44% of its sales, while Germany remains one of its core operational hubs.
Recent Agreement and Europe-Wide Expansion
Merkur Bets, formerly known as Cashpoint, is a major regional brand in the wagering and gaming sector. The transition to new multi-channel technology will allow the studio to consolidate key customer services into a single, unified ecosystem.
Starting with its gambling business in Denmark, the parent group aims to roll out further across Europe to drive expansion. Plans are in place to move German, Austrian, and other regional subsidiaries onto EveryMatrix’s platform.
Using a shared tech infrastructure will help address several objectives:
- simplifying operational scaling;
- ensuring closer integration between land-based and digital verticals;
- creating conditions for improved performance across all states where the corporation is officially present.
Similar Deal in Belgium
The recent multi-channel agreement is not the only one Merkur’s team has signed this year. In early summer, the group announced that its sportsbook Betcenter is set to migrate to EveryMatrix’s tech pool, replacing the previous in-house alternative. For an even better wagering experience, the brand will gain advanced front-end tools.
The subsidiary holds a significant share in Belgium’s betting segment, owning:
- 600 SSBTs;
- 50+ retail shops;
- 300 terminal-light units.
Comments from Companies' Representatives
EveryMatrix’s Co-CEO stated that the partnership with Merkur’s team has reached a remarkable phase. Jonas Groes believes that uniting the partner’s multiple-vertical operations in a signature ecosystem represents an omni-channel project of a new calibre. The successful integration across 1,000+ terminals in 230 locations highlights the platform’s strong, flexible capabilities.
The executive added that it is just the beginning of collaboration. As more of Merkur’s brands and markets connect, his enterprise will build an innovative core that ensures scalable operational interconnections throughout Europe. Mr Groes values the trust the ally has placed in his firm and expects to build on this success with future launches.
Merkur’s Managing Director, Sports Betting, said the Dutch deal is a major step toward establishing a unified product and tech framework across the region. Mathias Dahms claimed that achieving this ambitious goal strengthens confidence in the group’s continued development in Europe. He looks forward to the ongoing partnership to deliver even more immersive and positive user experiences.
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