Finland is preparing for massive changes in its iGaming sphere, with key developments expected before year-end. The country's officials plan to submit its draft gambling law to the European Commission ahead of time. If they approve it by mid-2025, Finland’s market could open quicker than the projected 2027 timeline.
Key Changes and Industry Touchpoints
The draft legislation, released in July, is now under review. While many welcome the challenging market, industry experts have raised concerns about possible regulatory restrictions, such as:
- possible prohibition of affiliate networks and social channels promotion;
- unclear provisions for private distributors offering bets on horse racing;
- stricter regulations that may push players to unlicensed platforms.
Veikkaus, Finland’s state-owned gambling monopoly, faces challenging times. It announced probable layoffs of around 620 staff members after a 21% drop in GGR in the first 6 months of 2024. The company is setting out to face more rivalry as the country moves to dismantle the monopoly.
With the EC's approval, Finland’s iGaming market will become more challenging, offering better opportunities for consumers and private operators.
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