ANJ, France’s gaming regulator, has unveiled a new protocol to supervise entertainment involving monetisable digital assets. This step marks the 1st attempt across the gambling business in Europe to introduce rules to oversee blockchain-based amusement content.
Central Details About ANJ’s Initiative
The new legal format, dubbed Jeux à Objets Numériques Monétisables (JONUM), will operate as part of a 3-year pilot program. It is applicable to the entertainment category that straddles traditional casino products and virtual assets.
National authorities intend to supervise the most common blockchain-related financial transfers. This pool includes purchasing decentralised coins and receiving NFTs or other items as rewards, among other payment flows.
The framework for the mechanism’s implementation is enshrined in the Security and Digital Space Regulation (SREN) Act, adopted in May 2024.
The document introduces a separate class for online projects that combine:
- financial bets;
- an integrated element of luck;
- resellable Web3 tokens without transfers in legal tender.
JONUM’s Major Provisions and Requests
According to the new system, products categorised as virtual assets are prohibited from being marketed as cash prizes, similar to traditional casino wins. The state imposes restrictions on the distribution of such rewards, including standard wagering limits and a maximum total coin value that any individual can accumulate.
Mandatory conditions for projects involving raffling NFTs and other blockchain-based items:
- age confirmation;
- client identity verification;
- responsible participation tools;
- indicated session time and spending caps;
- provision of information about user self-exclusion.
Companies planning to launch JONUM products must declare to ANJ and ensure detailed reporting on decentralised operations upon request from the regulator. The supervisor has the right to demand that activity logs be maintained and access be granted to monitor financial flows as part of AML measures.
Global Prospects for the Recent Innovation
France’s initiative makes it one of the 1st jurisdictions to establish an independent legal framework for projects with monetisable assets. This step systematically streamlines the hybrid segment, which previously existed between classic casino games and the Web3 economy.
By abandoning outdated standards and establishing a separate model, the state can avoid chaotic market self-regulation and maintain control over cross-border capital flows. For niche brands, this decision means clearer operating rules and reduced uncertainty about oversight in the long run. If the strategy proves effective, it could be adapted by other major centres.
Currently, European approaches to contiguous segments remain fragmented:
- Belgium. The nation has a complete ban on loot box-related activities.
- The UK. The country’s supervisor is implementing targeted amendments to existing gambling legislation.
- Poland. Local authorities are working on unique regulations tailored to the state’s features and requests.
The French system could serve as a golden standard for developing a more unified approach to managing digital assets within the law.
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