Dmitry Starostenkov, EvenBet Gaming’s CEO, shared his vision of the video poker industry with Slotegrator's representatives. He discussed the vertical’s regional specifics and growth prospects for the near future.
Reasons for the Card Game’s Popularity
Niche products have gained incredible demand worldwide, from Asia and Europe to Latin America and the US. Each nation has unique preferences regarding poker entertainment that should be considered to achieve maximum audience engagement.
Mr Starostenkov believes the sector has notably expanded due to the following factors:
- addition of exciting bonus mechanics;
- implementation of the newest cross-marketing tools;
- mass introduction of diverse advanced gamification elements;
- integration with other gambling niches, like casino slots, sportsbooks, etc.
The expert is sure that the segment will continue evolving at a similarly fast pace. His company contributes significantly to this growth.
Nuances of Promoting Poker Products
Popularising this card amusement through various incentives, exclusive VIP offers, and referral programs is a great way to expand reach, maintain high engagement, and improve player experiences. For instance, operators can create special clubs for high-rollers.
Mr Starostenkov believes that any marketing strategy should be adapted to a specific region, then it will be effective.
He listed a couple of illustrative examples of such a customisable approach:
- In Europe, complex multi-level bonuses and breakthrough gamification elements are in the greatest demand.
- In Africa, where the pool of poker fans is still being formed, the simplicity of functionality has become the key factor of success. Straightforward solutions have received the best response from local punters.
At the Casino Market studio, you can learn more about the situation in the global gambling sector and buy online poker software from leading providers on the most beneficial terms.
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