Sofia Sverdlova, GameBeat's Head of Marketing, shared her vision of gambling trends. She spoke about key areas of global industry growth and the specifics of effective interaction with the young audience of online casinos.
Brief Description of the Company
The GameBeat studio was founded in 2019 and has already achieved impressive heights. The organisation boasts extensive experience in different regions and several successful cases of customising gambling products.
The developer’s services are presented worldwide. Its portfolio includes over 30 exclusive solutions created based on client preferences and in-depth research into user reactions.
Localisation in the Gaming Segment
Success in a particular market largely depends on the provider’s ability to adapt the offer to national traditions and specifics. For instance, the Asian audience prefers entertainment with local flavour and symbolism, while Western players more often choose slots in the style of pop culture.
Ms Sverdlova mentioned that a growth-focused supplier should ensure punters can enjoy games in their native language. Adjusting user interface elements like currency icons, tabs, and even colour palettes to local preferences is also important. This factor will make the session much more attractive to gamblers.
Most Priority Regions for the Business
The studio’s team recognises the increasing potential and prospects of Latin American entertainment markets. Ms Sverdlova believes a colossal demand for crash games distinguishes these jurisdictions.
The most prevalent amusement themes worth considering include:
- gold;
- food;
- football;
- diamonds.
The region is open to experiments, which promises content providers impressive opportunities to conquer the industry successfully.
Among the key reasons for Latin America’s rapid development, the firm's experts highlight:
- a large population;
- unparalleled cultural traditions;
- the accelerated penetration of small gadgets;
- fast and effective changes in the domestic regulatory framework.
Games on Portable Devices and Audience Retention
Given the enormous expansion of the mobile casino segment, the company’s specialists conducted an in-depth study of the niche and identified several aspects familiar to players worldwide.
One of the provider’s key findings concerns the time during which gamblers decide whether to stay on the platform or interrupt the session. On average, a mobile user’s 1st interaction consists of 50 spins. Operators interested in success need to fit into this framework to interest and engage clients as much as possible.
At the Casino Market studio, you can learn more about the nuances of audience retention and request the development of a gaming startup with a built-in advertising module.
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