Gamzix, an ambitious provider of impressive casino slots, makes a step closer to its partners, introducing a new brand campaign, Behind the Reels. The global program aims to acquaint the studio’s associates with its creative, immersive core.
Objectives of the Fresh Initiative
A deeper connection is the ultimate goal of this marketing strategy. By letting all interested parties behind the scenes of the content design process and establishing next-level ties, the supplier wants to showcase its strongest sides. These include the corporate team’s exceptional imagination, love of entertainment, and tech craftsmanship.
The provider is going to celebrate the entire narrative of online casino game development, from concept elaboration and first sketches to the official market release.
Key specifics of the brand campaign:
- The duration spans a whole year.
- Exclusive gifts are prepared for participants.
- An interactive, touch-screen expo map will be presented.
- The program will run across both digital and land-based segments.
- The kick-off is planned for the SBC Summit 2025 in Lisbon on September 16−18.
Funny Mascot and the Merch
The initiative introduces a cute character, Gary the Goose, who will accompany partners on their journey of exploring the supplier’s universe. The bird invites the participants to dive into the world of beautiful artistry, bright stories, and rich impressions that emerge behind Gamzix’s slot development process.
The mascot wears a comfy branded tracksuit, hinting at the project’s less formal, more casual and friendly atmosphere. Gary will explore creative paths alongside associates, playing the role of a rather guide who attracts good luck.
The Goose will be pictured on the company’s merchandise dedicated specifically to the marketing program.
Products that the studio plans to distribute:
- travel accessories (bags, cases, sleep masks, pouches);
- clothing (socks, T-shirts);
- other stuff (colognes, toys, keychains).
All the goods are designed to deliver comfort and style, making this year-round adventure relaxing and memorable.
Olga Ashykhmina’s Comments on the Project
The enterprise’s Head of Brand expressed her gladness about finally launching the initiative. Recently, the company celebrated its 5th anniversary, supplemented by a full upgrade that covered a new engine, polished visuals, and a signature soundtrack. The latter won the Symphony Spinner category at this year’s Slotsoo Game Provider Awards.
Ms Ashykhmina noted that Gary is yet another important part of the redesigned image. She is excited to acquaint the mascot with partners and help them enjoy the experience alongside. The representative stated that Gamzix slots are unparalleled worlds, and it is great to have an opportunity to explore all of them together with brand supporters.
At the Casino Market studio, you can buy and rent the developer’s best entertainment releases and learn more about its thrilling promotions.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- feedback form.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
