On June 18th, Google announced changes to its practices for gaming companies licensed to operate in Brazil. Under the expanded compliance program, legitimate local brands have been permitted to list mobile casino and sportsbook apps in the Play Store.
More About the Initiative
The published statement notes that all companies with a gambling licence from the country’s industry authority can distribute their products through the Play Store. The enterprises are also allowed to use Google Ads tools.
Each niche application will undergo strict compliance control with current legislation and the latest regulations of the Brazilian organisations. In particular, the licensing requirements published by the local Ministry of Finance’s SPA agency will be taken into consideration during the assessment.
According to Google’s explanation, the new policy applies to all types of web content:
- lotteries;
- horse races;
- casino games;
- traditional betting;
- daily fantasy sports.
Reasons for the Policy Change
The tech giant’s decision was made as a result of systematic lobbying by certified operators and industry regulators. Since more than half of Brazil’s market is still represented by shadow platforms, the initiative could become an effective tool for increasing transparency and limiting the impact of illegal brands.
The corporation’s new policy requires entrepreneurs to provide their players with a functioning link to the Play Store app, which must include the officially registered domain name.
Additionally, niche companies are obligated to undergo special certification from Google. Only after this test will they be able to launch advertising campaigns using the enterprise’s marketing services.
Legal Basis of the Program
The innovations are entirely consistent with the bill, supervised by Congressman Bacelar, which is currently under consideration in the country’s Chamber of Deputies. The primary objective of this document is to enhance market regulation and align industry platforms with national standards.
If successful, the project will significantly strengthen consumer protection and improve government oversight of the iGaming vertical in the state.
Casino Market experts keep customers informed about the latest changes in niche jurisdictions. We can also assist you in launching and promoting a gambling business in Brazil.
Feel free to contact our managers for more details on beneficial cooperation opportunities.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- feedback form.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
