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Updated 31 october 2024
Online casino
Sports Betting and iGaming in Brazil
Sports Betting Demographics
78%
22%
15%
26%
27%
5%
13%
14%
18-24 — 14%
25-34 — 27%
35-44 — 26%
45-54 — 15%
55-64 — 13%
65+ — 5%
80%
20%
iGaming Demographics
66%
34%
17%
23%
29%
5%
13%
13%
18-24 — 13%
25-34 — 29%
35-44 — 23%
45-54 — 17%
55-64 — 13%
65+ — 5%
89%
11%
Onshore Online Betting & Gaming Split by Product - 2025
6%
12%
27%
55%
Sports Betting — 55%
Slots (including crash games) — 27%
Other iGaming — 12%
Live Casino — 6%
Sports betting is forecast to generate 55% of online betting and gaming GGR in 2025, with slots following behind with 27% of market share.
Average Weekly Spend
Percentage of spend on real money games each week (across all online gambling)
15%
26%
39%
7%
13%
Up to US$1.80 (R$10) — 15%
Between US$1.80 –US$9 (R$10 – R$50) — 39%
Between US$9 –US$18 (R$50 – R$100) — 26%
Between US$18 –US$36 (R$100 – 200) — 13%
More than US$36 (R$200) — 7%
Split of Sports Betting Brazil
Football
Turnover — 78%
GGR — 86%
Tennis
Turnover — 5%
GGR — 4%
Basketball
Turnover — 7%
GGR — 3%
Other
Turnover — 10%
GGR — 7%
Football is by far the most dominant product in the market, with Brasileiro Serie A and the English Premier League the most popular leagues.
Frequency of Betting
21%
29%
50%
Bet weekly on sports — 50%
Bet occasionally — 29%
Bet daily — 21%
Survey data shows that 50% of online sports bettors bet weekly on sports, while 21% bet daily.
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