The International Betting Integrity Association's members (IBIA) informed about the launch of a new strategic program, Mission 2030. This initiative aims to protect the sports sphere from manipulation and build public trust in legal markets.
The project is designed to run for 5 years. It will involve operators, local and international regulators, and other industry representatives.
Details of the New Campaign
The launch coincides with the IBIA’s 20th anniversary. The program is a step-by-step plan to improve methods for identifying and preventing suspicious activities in the segment. The initiative’s concept reflects the growing market demand for new guarantees of integrity and transparency.
The fresh proposal includes 3 core components:
Monitoring and Detection
The Association’s members aim to improve their global platform of alerts, which currently tracks betting trends on thousands of sporting events. The service already helps promptly identify various behavioural anomalies and spikes in unusual activity. This data is transmitted in real time to niche businesses and regulatory authorities.
Such a format of interaction with key industry participants enables a timely response to potential threats. This approach significantly reduces the risk of damage from fraudsters.
Multi-Level Cooperation
The IBIA intends to strengthen further its collaboration with key stakeholders, such as:
- regulatory bodies;
- sports organisations;
- law enforcement agencies.
Immediate information exchange will enable the future development of a unified local control system that takes into account the legal nuances of all program-participating jurisdictions.
Education and Prevention
The initiative includes a series of training courses for athletes, coaches, and bookmakers' employees.
These measures are designed to help industry representatives:
- recognise potentially fraudulent activity;
- identify atypical patterns at the early stages of interaction;
- prevent any type of unethical behaviour.
The campaign is highly flexible and will be adapted for both established and emerging jurisdictions.
Challenges in the Betting Sector
In the Integrity Report for 2024, the Association recorded 219 warnings regarding suspicious wagering worldwide. In Q1 2025, 63 reports were accepted, an 11% increase compared to the same period last year. The data highlights a clear issue: as the global betting industry grows, so does the need for more effective fraud monitoring and gambling security controls.
The IBIA’s platform is considered one of the largest international integrity assurance offers, uniting over 50% of the whole regulated market. The new campaign aims to solidify this position.
Comments of the Association’s CEO
According to Khalid Ali's statement, the organisation’s fresh strategic roadmap defines key operating standards for the entire industry. The IBIA’s team is committed to providing stakeholders with the highest quality sports betting integrity solutions.
The expansion of the partner network will continue. With this approach, the Association’s officials aim to address key niche challenges and transform the wagering vertical effectively.
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