The international iGB LIVE 2025 expo, held for the first time at London’s ExCeL, set a historic record: the event was attended by 20,227 participants. According to the organiser Clarion Gaming, it is 16% more than the previous year.
The exhibition moved from Amsterdam to the UK’s capital in response to growing interest and the need to expand the demonstration area. The British venue allowed for a significant increase in scope and the attraction of even more specialists.
New Stage of the Expo’s Development
Clarion’s Head of Marketing and Brand noted that the relocation to London was a strategic, well-thought-out move. According to Jody Frost's statement, the gathering provided an unforgettable experience and set impressive records in the new destination. The city is where iGaming was born, so the specialist believes that iGB LIVE would be the top-tier industry event here.
Many attendees noted that the new venue improved the quality of networking, and the audience became even more diverse. This year, representatives from 149 countries joined the meeting, an increase of 18 from 2024.
According to Mr Frost, there are plans to develop the exhibition further. Preparations for the 2026 edition have already begun in close cooperation with the advisory boards of vendors and visitors. The next year’s iteration will take place at ExCeL on July 1st and 2nd.
Guests will get a good chance to:
- network with key market players;
- showcase solutions to a global audience;
- explore emerging technology and business trends first-hand.
Feedback from iGB LIVE 2025 Participants
The gathering confirmed its status as an effective platform for interaction between operators, affiliates, and providers. According to the attendees, the event provided maximum useful contacts and tangible benefits.
Among those who shared opinions were the following niche experts:
- Märit von Stedingk. Alea’s Head of Marketing stated that the show was all about communication and exchange. It definitely lived up to expectations from both the professional’s personal and business point of view. London is an absolute favourite on the company’s calendar.
- Martin Collins. Soft2Bet's CBDO drew attention to the internationality of participants. The latest edition confirmed that the future of iGaming extends beyond Europe. It is a global community, so the exhibition brought together one of the most geographically diverse audiences.
- Joshua Gamble. ActiveWin's Marketing Managing Director called the fair a great place to meet industry leaders and build or strengthen connections. Benefits were not limited to new customers, as strategically valuable data was also gained. Quality content and energetic vibes made the event one of the most spectacular this year.
Focus on Technology and Trends
In addition to operators and affiliates, the expo was attended by companies from other spheres, including representatives of the network infrastructure and content delivery sectors. These participants visited the show to establish new contacts and reach an international audience.
Representatives confirmed that they would recommend the event to anyone involved in the iGaming segment, including those planning to enter it.
Thanks to the trade fair, both seasoned industry members and newcomers can:
- discover fresh, promising ideas;
- meet important, prominent individuals;
- form a deeper understanding of the market;
- explore trends before they appear on a mass scale.
Attendees often report that they come back from the expo with new knowledge and truly beneficial connections. This factor adds incredible value to the exhibition.
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