IGT and Boyd Gaming, an American operator, have extended their partnership in Nevada. The prolonged contract in the retail and digital bookmaker segments is set to run until August 2028.
Updated Terms and Strategic Significance
The US corporation will proceed to leverage the supplier’s IGT PlaySports system in kiosks at 10 stationary venues across the state. The 2 companies have been collaborating since 2018, demonstrating successful results in one of the country’s most developed jurisdictions.
Boyd’s VP of Race & Sports Operations expressed vivid enthusiasm about utilising the provider’s platform to expand land-based and web activities in Nevada. In Bob Scucci's opinion, this solution enables quality scaling of offerings and shapes new growth opportunities.
IGT’s SVP of Sports Betting underlined the importance of the local bookmaker segment. Joe Bertolone's team looks forward to continuing a profound collaboration with the operator to maintain customer engagement in one of the most competitive US destinations.
Extensive Geo and Niche Achievements
The developer’s technology supports Boyd’s numerous wagering projects in 9 other states as well.
The list includes:
- Ohio;
- Iowa;
- Illinois;
- Indiana;
- Kansas;
- Missouri;
- Louisiana;
- Mississippi;
- Pennsylvania.
The reason for such immense popularity lies in the system’s effective performance and constant improvement. For instance, last year, the division was recognised as the best provider of betting platforms at the prestigious EGR North America Awards.
Parties' Expectations of the Extended Deal
The representatives of both enterprises emphasise the strategic importance of further cooperation, considering it a decent source of business growth. The prolonged contract reflects their shared focus on innovation and strengthening positions in the industry. The renewed agreement will open up new opportunities for scaling and maintaining a competitive advantage.
For the operator, it is crucial to provide the highest technological levels and the top quality of service. The deal extension will allow the company to continue offering customers advanced solutions and expanding the range of bets with maximum convenience.
Mr Bertolone mentioned the attractiveness of the state’s wagering segment as one of the most mature. He believes that the agreement confirms IGT’s long-term commitment to local audiences and its desire to develop technologies that help the operator attract and retain clients.
Talking about the product’s most significant benefits, the expert described it as:
- reliable;
- scalable;
- top-performing.
The extension of the partnership between the influential corporations confirms the effectiveness and demand for breakthrough technologies in key gambling jurisdictions.
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