IGT PlayDigital, an online arm of the gambling giant International Game Technology, has launched its signature Mega Vault product on major RMG portals in the US. The market leaders FanDuel and Rush Street Interactive (RSI) have joined the program.
About the Promotion Tool
The module is one of the independent components of the Engagement Platform, an innovative system that boosts audience interaction rates, which was released in 2023. The project contains a rich suite of tools for setting up and launching various promotions and bonus programs.
The product supports extensive functionality, comprising:
- leaderboards;
- a system of regular draws with various prizes;
- marketing jackpot algorithms for large-scale advertising campaigns.
The first incentive utilising Mega Vault’s technological capabilities in the US was introduced on May 23rd.
The following brands joined the initiative:
- the Fanatics Casino website, offering slots;
- the Flutter Entertainment-owned FanDuel online platform;
- the BetRivers and SugarHouse portals, managed by the RSI corporation.
Operators will be able to combine bonus instruments at their discretion, including setting individual configurations for the proprietary Multi Drop and Leaderboards algorithms.
Richard Schwartz’s Expectations
RSI’s CEO lauded his vivid excitement about offering the US-based audience new and exciting promotions. The expert stated that Ontario’s players will also be able to enjoy the fresh proposal.
Mr Schwartz is confident that the Mega Vault tool provides impressive advertising opportunities. He considers this launch another successful step forward in the company’s global goal. The corporate team is devoted to delivering customers exceptional gaming experiences and unforgettable impressions. The executive is sure that only this approach can ensure user loyalty and long-term retention.
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