Digital and offline entertainment locations strive to create a welcoming environment for their customers. One way to achieve this is to launch a VIP offer.
Experts of the Casino Market studio talk about the features and benefits of premium systems for players. We will also tell you how to create a recognisable club for important clients, stand out from the competition, and make a decent profit.
About a VIP Program
This is a premium level in loyalty systems, designed for users who visit the entertainment location regularly and bet a lot of money. Compared to standard point accumulation programs, this level offers an expanded and more personalised experience.
The list of such offers includes:
- benefits;
- discounts;
- large bonuses;
- gifts, and other options.
The first VIP options appeared in land-based locations in the 70s of the past century. At that time, the Bally company developed a fully electromechanical machine with automatic rotation of reels (without a manual drive).
A few years later, the brand’s direct competitor, the WMS manufacturer, presented a slot machine with 2 screens. One of them displayed spins and the other showed bonus rounds.
Progressive jackpots became the first VIP offers for bettors. At the same time, operators began to provide important customers with free accommodation and meals in hotels, tickets to concerts, souvenirs, etc.
The popularisation of virtual casinos and mobile applications with games for money has simplified the rewarding of users on the Internet. Today, each top digital platform has its unique set of prizes for regular visitors.
How Premium Clubs Work
VIP offers are similar to traditional loyalty systems. The key difference is the focus on a narrow circle of players who are active and bring massive profits to entrepreneurs.
Features of such solutions:
- Entrance by invitation. To become part of an exclusive community, people may also achieve a new level of gambling, make a significant deposit, and spin the reels at higher limits.
- Personalised service. Dedicated customer support communicates with VIP members. These specialists can help with various organisational issues (registration in tournaments, withdrawal of funds, etc.), offer individual promotions, and solve any user’s problems.
- Unique benefits. This is increased cashback, accelerated collection of winnings, access to premium events, and much more. The variety of incentives depends on a specific land-based establishment or online casino.
- Perpetual membership. Business owners aim to maintain long-term interaction with valuable customers. For this reason, if gamblers enter the VIP club, they will remain part of it for an indefinite period. The only requirement is to be active on the website, not take long breaks, and maintain the same betting threshold.
Privileges that VIP Clients Receive
Let us consider the popular types of incentives:
- Huge bonuses. Customers receive pleasant monetary rewards, free rotations, and extra points for re-spins. In this case, wagers are either completely absent or have minimal requirements.
- Generous gifts. VIPs receive priority access to the latest releases, unusual promotions, as well as offers for birthdays and holidays.
- Increased cashback. This is a return of part of the lost funds to the person’s account. New clients usually get 1–3% cashback (for major players, the indicator is 30% and more).
- Luxurious VIP events. Top digital casinos invite the best gamblers to world championships, Formula 1 races, UEFA Super Cup matches, festivities in fashionable hotels and famous spas, trips to thermal resorts, etc.
- Fast payouts. Most sites process transactions within one business day. Important customers receive personalised service and can withdraw prizes within a few minutes.
- Increased limits. Various tabletop games can have caps of more than $10 thousand per bet. The maximum spin value in slot machines is usually from $0.5 thousand to $1 thousand for one spin.
- Exclusive items. These are expensive watches, cars, gift cards, and large cash rewards that VIP clients receive for their birthdays and other holidays. It is also possible for entrepreneurs to send high-quality branded souvenirs. These are clothes and accessories made of expensive materials, art objects (dishes, paintings, or vases), etc.
Example of a VIP Casino System
It usually consists of several levels. They are assigned to players depending on their activity on the website, size of bids, duration of session, and other parameters. Each level has its privileges.
Let us consider the existing types of VIP offers:
- Gold (Level 1). This status is assigned to clients whose monthly gambling turnover reached $10 thousand. They receive a special reward, increased cashback (up to 10%), and birthday gifts.
- Platinum (Level 2). It is available to users with a monthly turnover of $50 thousand. Among the significant privileges, we can highlight weekly bonuses, 20% cashback, rakeback, instant withdrawal of funds, participation in tournaments, and seasonal missions without an entry fee.
- Diamond (Level 3). This status is intended for bettors whose entertainment turnover exceeds $50 thousand per month. Such customers enjoy all the benefits of online casinos, including various bonuses, discounts, cashback of a maximum of 30%, tickets to exclusive events, and branded gifts.
Operators can create any reward scheme. The main thing is to establish a clear hierarchy with transparent requirements and guaranteed awarding of prizes for achieving the set goals.
Why It Is Worth Offering Premium Programs
Let us consider the main advantages of launching loyalty systems:
Better Client Retention
Owners of land-based and online entertainment clubs invest in VIP offers since major customers bet thousands of dollars in a single session.
By giving the most valuable players large bonuses, luxurious gifts, and personalised service, operators increase the audience retention rate.
The chosen strategy gives good results in the long run since gamblers are motivated to play more often. They can pay hundreds of dollars for one spin, thus increasing the platform's profit.
Positive Reputation
Having a premium program is a great image step. This is how entrepreneurs emphasise their high status and unblemished name.
When businessmen decide to launch and develop a loyalty system, they need significant expenses at the start. Therefore, only a few operators can afford to create it.
The presence of a VIP program in the company's assortment is a sure signal to players and B2B partners that the casino can be trusted. The gambling establishment will pay out all the money if someone hits the jackpot and is not going to manipulate the accrual of prizes or use dishonest mechanisms for distributing bonuses.
Involvement of a Solvent Audience
All new customers dream of becoming VIP users and receive exclusive offers. Therefore, when choosing a gaming location, they carefully study its loyalty system. The presence of a well-thought-out program motivates newcomers to register, make initial deposits, and play actively.
Legislation in the Field of Rewards
The provision of VIP offers is a legal method of promoting entertainment brands, which gives good results in regard to attraction and retention of clients. Many countries have set a special threshold to prevent ludomania and bonus abuse.
Let us consider how the accrual of incentives is regulated in popular jurisdictions:
- Denmark. In 2019, the local authorities limited the accrual of rewards to 1,000 Danish kroner ($149). Operators are prohibited from attracting clients who have signs of ludomania or were previously on self-exclusion lists to the VIP program.
- Sweden. In 2019, the government limited the size of monthly bonuses to 100 Swedish kronor ($98.3). In this regard, many entrepreneurs made several changes. For example, Kindred Group offered 10% cashback for weekly losses.
- The UK. Before including a person in the group of extremely important customers, the provider must check their identities, occupation, and sources of income. Project owners cannot award any points to gamblers who place bets using borrowed funds.
- Australia. In the province of Victoria, loyalty scores cannot be exchanged for chips, tokens, or other entertainment items. However, operators can offer special clients concert tickets, gift certificates, and branded products.
The Main Things about the VIP System in Casinos
This is an important element of the entrepreneurs’ overall strategy for attracting and retaining valuable customers.
Key aspects that need to be taken into account:
- Premium offers are similar to standard incentive options. To participate in them, players must meet several criteria. This is the size of deposits made, the cost of spins, as well as the activity on a website or a land-based location.
- Popular VIP services include increased cashback, access to tournaments and missions without an entry fee, birthday gifts, etc. Businessmen also provide weekly or monthly rewards, give tickets to various events, and send branded items.
- The advantages of having premium offers include better retention of regular customers and attraction of a new solvent audience. The decision to launch such a system is an excellent image step that has a positive effect on the iGaming firm’s reputation.
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