The pace of the sphere change in a swift modern gambling environment signifies the importance of being alert to every detail. With the help of sophisticated data-gathering instruments, analytical tools, and reporting software, Sports Handle and GambleID compiled a profound review of the betting market and related sectors. With individual insights of a whopping 32 million US players, the data providers derived a precious report to aid operators in adapting to the ever-changing demand and trends in America’s gambling environment.
Analysis of the US Betting Industry in 2024
Key Data
Player Preferences
74% 
70% 
62% Popular Types of Bets
- Spreads
- Event lines
- Over/Under bets
- Additional odds
Trends in Responsible Gaming
Attracting Customers
20-30% 
Central growth regions: Maryland, Virginia Recommendations for Operators
- Advertising and promotions. Important for attracting new customers.
- Interface improvement. Adaptation to individual preferences.
- Payment optimization. Simplifying account replenishment and withdrawal processes.
- Combining fantasy sports with traditional betting. Increasing user interest.
Future of the Industry
Casino Market investigates all the available content to provide a comprehensive report overview. The experts break down all the details, from the urging trend of responsible participation to legal obligation. Casino Market also presents various relevant solutions, from a turnkey gambling project elaboration to individual components for platform improvement.
Contact our client support to order ready-made betting and casino sites or purchase the latest entertainment and administrative software for your projects.
Responsible Engagement Trends
The healthy atmosphere of a sportsbook contributes to substantial profits. It is a concise reason why operators resort to responsible gambling principles. In reality, a colossal array of details must be considered to implement this strategy adequately. Among the surveyed punters, over 50% noted the excellent job operators do to keep up responsible participation. However, less than half of the respondents actually resorted to such instruments.
Could the industry do more on responsible practices? Indeed, yes, but today, it is rather about controlling and monitoring while trying not to be too invasive. There is a fine line between tracking whether a person is moving into a problem territory versus asking too many questions. The tools are there, but punters are not strictly motivated to use them.
Service Selection and Preferences
It is critical to understand why people place bets and how they choose service providers based on the survey.
Impacts on punters’ platform selection:
- 74% are interested in favourable odds;
- 70% prioritise convenient user experience;
- 62% seek appealing promo offers.
While entertainment value plays a role, most respondents make bets for the potential to win and have a passion for sports. They combine personal experience, expert analysis, and stats when wagering.
Punters prefer to make point spreads, moneylines, overs/unders, and prop bets. Live in-game and teaser options are less popular. Most people prefer wagering through smartphones. 43% of respondents reported downloading 5+ betting applications.
When asked about improvements, punters would like to see a few:
- increased speed and decreased latency;
- advanced data analytics and insights;
- enhanced livestreaming;
- personalised suggestions.
As per the survey, virtual reality and AI integrations turned out to be less critical features.
Meanwhile, operators also reported that betting volume was highest for football, followed by basketball, and lowest for horse racing and eSports. Customer support and user experience were areas where the operators attempted to differentiate themselves from the competition. This is because live betting was going to be the next wave, but parlay overtook it. Speed and latency have affected the situation majorly as well.
Most respondents felt that sports betting will improve even more in the next 5 years and traditional formats will see the most growth. Sportsbooks might incorporate the desire for betting data and tips into their offerings. However, one of the biggest hurdles is the cost. What current users are now looking for is a pretty hefty fee for smaller providers.
Attraction of New Visitors
Operators are currently most exhilarated by the constant influx of new participants. Overwhelmingly, an increase in first-time bettors in Maryland and Virginia was the biggest. Operators report that 20–30% of new punters become repeat visitors. Entertainment value, advertising, and promotions are the primary drivers of first-time bettors.
The future role of the brick-and-mortar sportsbooks’ appeal to new participants will directly depend on the growth in mobile wagering. There will always be players who want to go to a place, see it, touch it, and have someone help them with the initial sign-up. More brands are trying to get online from their brick-and-mortar sportsbook. They like to turn ground locations into entertainment and education spaces.
Betting app managers can do a lot to attract more new punters:
- Promotion. Effective advertising can significantly enhance client acquisition and draw in first-time bettors with appealing incentives.
- Customisation. As operators adapt platform engagement to individual preferences, they increase the levels of interaction and boost retention.
- Odds. Competitive and favourable percentages are crucial for attracting bettors looking for the best returns.
- Registration. Sign-up simplification can reduce barriers to entry and encourage more new users to enrol.
- Deposits streamlining. Various secure and convenient means of account replenishment can make it easier for clients to fund their accounts.
- Payouts simplification. The alleviation of the withdrawal process ensures that bettors can quickly and easily get to their winnings.
- Content diversity. A wide range of wagering options considers varied interests and attracts a broader audience.
- Combination of fantasy and traditional sportsbooks. Such interactivity can keep users engaged, especially during less exciting events.
The Main Things about the Latest Sportsbook Insights
The necessity to stay informed about industry trends is crucial for platform owners and punters. The recent exhaustive review by Sports Handle and GambleID provides valuable insights into the current state and future directions of the betting market.
Key highlights from the study:
- Over 50% of surveyed punters recognise operators’ efforts in responsible gambling, but less than half use the available tools.
- Common types include point spreads, moneylines, overs/unders, and prop bets, with mobile apps being the preferred platform.
- Football and basketball lead in wagering volume, while horse racing and eSports lag behind.
- Punters seek better app speed and latency, advanced data analytics, enhanced livestreaming, and personalised betting suggestions.
- Advertising, promotions, and entertainment value are driving an increase in first-time bettors, especially in Maryland and Virginia.
- App managers should focus on customisation, interface improvements, combining fantasy sports with traditional bookmakers, and similar enhancements.
These insights provide a roadmap for operators to elevate their propositions and adapt to the dynamic sportsbook arena. Casino Market ensures each of our clients meets the evolving needs and preferences as they purchase separate components or order an entire turnkey website development.
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