In 2018, JetX debuted in the iGaming market through the Crystalbet platform. Created by the Georgian studio SmartSoft, this title helped shape a distinct entertainment niche. A year later, Spribe introduced Aviator through another local operator, Adjarabet.
Since then, competition between the 2 products has extended far beyond the home country. Yet the developers have taken entirely different paths in evolving their hit titles: While SmartSoft focuses on performance, functionality, and accessibility, Spribe prioritises social features and the enhancement of security tools.
A major update to JetX, unveiled in 2026 under the «New Era' slogan, offers an opportunity to compare the current versions of the games. Furthermore, it highlights the distinct growth strategies each company has adopted.
Casino Market's team has analysed the key features of the 2 hits and their creators' approaches to deliver insights for operators. You can buy both releases from our studio.
Comparison of the 2 Providers' Strategies
JetX’s history shows its developer’s consistent focus on technical aspects. In the years immediately after launch, the primary emphasis was on cross-platform compatibility, accessibility, and adaptation for international markets.
The game debuted with a 3-tier Galaxy Jackpot, on HTML5, ensuring compatibility with both iOS and Android devices. Between 2022 and 2024, SmartSoft implemented several improvements, including visual multiplier indication and broader distribution support. The product was expanded to over 30 languages and 100 currencies.
By 2026, the focus shifted toward enhancing the UX and features. Key changes comprised:
- a larger number of simultaneous wagers (4);
- advanced Auto Bet and Auto Cashout;
- updated sound effects and animations;
- a doubled multiplier and a tripled field;
- reduced size (from 10 MB to 3.9 MB);
- improved loading speeds (by 60%);
- the in-built Megadrop promo tool.
Spribe took a different approach to developing Aviator. The release debuted in its base modification. By 2020, the provider delivered several upgrades, such as an integrated chat and the connected Rain Promo. The product featured a 40% smaller codebase for better mobile performance.
By 2024, the provider conducted security audits of server-side encryption methods to protect the RNG from bots. Throughout 2025−2026, the company continued refining social features and expanding a B2B toolkit.
During this period, the following updates were introduced:
- an improved chat interface;
- Aviator Challenges launched;
- a moderation panel integrated;
- enhanced Freebets functionality.
In summary, SmartSoft focuses primarily on performance and core functionality. Meanwhile, Spribe concentrates on developing user-interaction tools and engagement mechanics for operators.
Geography of Popularity: Global Markets
A comparison of the 2 crash games within national rankings reveals that brand awareness and product demand do not always align. Blask’s data indicates that Aviator frequently secures higher positions in SoI (Share of Interest) and Visibility. This advantage is particularly pronounced in Latin American and CIS markets.
In India, Spribe’s release ranks among the top 5 for both search and lobby exposure. Meanwhile, SmartSoft’s title sits toward the bottom of the same 10-spot lists. A similar pattern emerges in Latin America and Eastern Europe.
Aviator is among the 10 leaders by SoI, while JetX did not make it to the ranking in the following countries:
- Argentina;
- Brazil (+Visibility);
- Chile;
- Mexico;
- Peru;
- Ukraine.
In Africa, the dynamic differs slightly. In RSA, both games enter the top 3 for lobby exposure. Nevertheless, only Spribe’s product appears on the search list. In Nigeria, the 2 titles are part of the SoI ranking, and Aviator leads in Visibility.
Overall, the 2019 release holds higher positions across most of the examined charts. The gap is especially notable in Latin America and Ukraine, where JetX fails to break into the top 10 for Share of Interest. At the same time, South African results suggest that SmartSoft’s title maintains strong exposure in certain markets.
Security and Social Features: Competitive Edge
One potential explanation for Aviator’s popularity is Spribe’s early emphasis on Provably Fair technology. This system lets players verify round outcomes using cryptographic data (hash), giving them an additional way to confirm algorithm integrity.
Transparency in game mechanics can build trust with customers who value the ability to verify RNG results, particularly users familiar with decentralised services. At the same time, this technology is not the only factor that determines the product’s popularity.
Other elements that influence competitiveness:
- Social features. Chat functions, promotions, and multiplayer challenges create additional opportunities for interaction and audience engagement.
- Performance. Fast loading times and sustainable operation on mobile devices are especially critical in markets with unstable or slow Internet.
- UI usability. Elements such as customisable betting settings, as well as Auto Bet and Auto Cashout modes, let consumers tailor their experience.
A tip for scaling casino products: technological solutions, social mechanics, and management tools should be viewed as interconnected components of an overall strategy.
Key Distinctions Between the 2 Brands
The competition between the niche companies is insightful for other industry stakeholders. It demonstrates that even releases with similar core mechanics can evolve along entirely different paths.
SmartSoft’s strategy centres on accessibility and technical optimisation. A smaller size, faster loading times, support for multiple languages and currencies, and flexible betting settings make it more convenient for operators serving diverse markets. These upgrades matter most in regions where many users rely on lower-end smartphones or have unstable Internet.
Aviator, meanwhile, is gradually evolving into a social gambling environment. In-game chat, moderation tools, Rain Promo, and challenges impact player interaction. Expanded Freebets give platforms additional tools for marketing campaigns, while improved server-side security and RNG verification help build audience trust in each round’s outcome.
For online casinos, these distinctions carry practical implications. When selecting a game, operators should consider its ranking position alongside other crucial factors.
These aspects include the following:
- specific characteristics of the target GEO;
- technical capabilities of users' devices;
- available tools for audience retention.
Whether you are entering the industry or expanding an existing project, our team can help you select a solution tailored to your requirements. Feel free to contact us for a comprehensive business consultation.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- feedback form.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
