Women are becoming an increasingly visible part of gamblers, so projects aimed at them are increasingly appearing in the market.
Key Statistics
70% — for fun,
54% — to earn
Behaviour & Preferences
Popular Content
UX/UI Design for Women
- Calm colours, soft palettes
- No intrusive banners
- Free-play mode or onboarding tutorial
- Customisation: avatars, diaries, collections
Monetisation Tactics
Casino Market experts talk about creating iGaming startups for a female audience. You will learn what monetisation approaches to use and which content to connect to make good profits.
Current State of Affairs in the Industry
The Astrum Entertainment online publication presented the following statistics:
- ladies make up about 40–45% of all players in the niche in developed markets (such as the EU, Canada, and Australia);
- in social gambling, the share of women exceeds 60%, which is explained by the fact that they are not as prone to risk as men;
- girls play less often but longer;
- they prefer entertainment where engagement and atmosphere come to the fore, not just excitement.
The annual study of gambling in the UK (GSGB) covered more than 9,000 respondents. The main goal of the survey is to learn the behavioural preferences of various groups of users, including women.
According to GSGB:
- 44% of ladies visit online casinos at least once a month, 38% of respondents place bets every week;
- females plays to test their luck (84%), for fun (70%), and to earn money (54%);
- 78% of respondents prefer lottery games, 32% — scratch cards, 30% — slots, and other online entertainment with instant determination of the winner.
Trends in the Female Gaming Segment
Let us consider the main tendencies in the market:
- Shift towards social casinos. The popularity of this kind of pastime is growing because girls increasingly choose to place bids for fun, rather than to win big prizes. Such projects do not offer to make real bets but instead use in-game purchases, collections, and challenges.
- Huge interest in mobile platforms. About 70% of the female audience launches casino solutions from personal gadgets. Therefore, operators need to optimise UX design for quick sessions using compact devices.
- High-quality layout. Women prefer story-driven entertainment and visually clear themes: magic, romance, animals, and lifestyle. Such customers also enjoy content with gamification elements: levels, missions, or progress trackers.
- Safety and comfort. Women are sensitive to aggressive advertising and high risk, so it is important for casino owners to use “soft” engagement strategies.
- Girls’ brands and campaigns. One of the trends is the emergence of online portals aimed only at this category of clients. On such websites, communication is built through ease, style, and positivity.
How to Launch an iGaming Startup for a Female Audience
Women tend to play longer, return to a digital portal more often, and are willing to interact with an emotionally engaging company. Therefore, to implement a successful project, it is necessary to abandon the usual patterns. It is better to pay attention to the detailed content elaboration, UX design, and marketing.
Product Concept
Popular niches for launching an online gambling startup include:
- Social casino. Players place bets using free chips that they receive upon registration on the platform.
- Real money casino. This is a traditional enterprise with a licence, payouts in different currencies, and a huge catalogue of solutions.
- Hybrid. Such portals offer free entry, playing for both fiat currency and conditional credits (tokens, points, or coins).
The main audience of the women's casino is people aged 30–55. Most often, these are mobile users, so iGaming sites must be adapted to smartphones and other gadgets.
Licensing
Ladies always pay attention to transparency and security. To be competitive, entertainment brands must be registered in a jurisdiction where such an activity is considered legal and have all necessary certificates.
Popular countries for launching gambling startups include:
- Malta;
- Curacao;
- Alderney;
- Costa Rica, and other offshore zones.
An excellent solution would be to register a business in Eastern Europe. You can choose Romania, Lithuania, Latvia, Ukraine, Georgia, and or other countries with a growing market.
Women are sensitive to the honesty of companies and the transparency of the rules. They like the idea of safe play: setting timers, limits, and self-control mechanisms. Girls are intolerant of manipulation, so the best strategy for operators would be to support responsible gambling principles.
Content Connection
Among the popular types of products, it is worth highlighting the following options:
- Slot machines with “soft” visual effects. Girls care about the atmosphere of the game: music, colours, and smooth animation. They also like cartoon graphics, as well as releases made in the candy cash style.
- Social entertainment. This is content with a freemium monetisation model. It uses a system of points, collections, and missions, which replaces bets using real money. These solutions also contain built-in social mechanics, such as chatting with friends or exchanging gifts.
- Bingo and scratch cards. This category attracts women with its simplicity and low entry threshold. The first option provides a calm rhythm and the second one gives a feeling of instant gratification.
An excellent decision would also be to connect card games and lotteries. There are many professional players among girls who will appreciate the wide range of online casino products.
iGaming Platform Design
Women attracted to soft UX design, without pressure (for example, frequent mentions of registration) or aggressive marketing. They are less impulsive and prone to risk compared to men. It is important for them to consider and check everything before creating an account.
Features of UX/UI design:
- gentle, muted palettes with high-quality illustrations, not real photos;
- easy start without pressure (operators can offer a free mode or a clear tutorial);
- clean interface without intrusive advertising;
- customised solutions (avatars, diaries, and progress elements).
Ladies prefer brands that do not offer hypersexualised characters. Instead, they are attracted by diversity, inclusivity, and the images of independent girls who know their worth.
Gamification and Engagement
The introduction of certain elements ensures good audience retention:
- Plots. Entrepreneurs should add missions and levels to complete, locations to unlock, as well as other tasks presented in the form of beautiful stories.
- Collecting. Users can assemble animals, rewards, exclusive items, or skins.
- Progress. This means the awarding of points for daily login to the site.
- Thematic events. Operators can hold romantic, seasonal, or lifestyle promotions, as well as time-limited activities.
Marketing Effort
A great solution would be to choose social channels (TikTok, Instagram, and Pinterest) to attract an audience. Visual storytelling works well here. It is possible to use images of successful and independent women, add the elements associated with lifestyle, fashion, etc.
When promoting iGaming brands on video platforms (Twitch or YouTube), it is worth collaborating with popular bloggers, streamers, and other opinion leaders. A good effect is provided by personalised email newsletters with real stories, not just bonus offers.
Online Casino Monetisation Strategies
The female audience is extremely loyal but less inclined to quick and rash spending. To receive a stable income, it is important for project owners to create an engaging and emotional experience.
Soft Conversion Funnel
In this case, building a trustful atmosphere between clients and operators comes to the fore. To deposit money at the casino, women should feel comfortable and confident.
Key points of the strategy:
- Minimum starting threshold. Entrepreneurs can offer free entry, extra spins, or bonuses without a deposit. The wagering requirements should also be simple.
- Soft initial deposit. An excellent choice is to set a minimum entry threshold and automatic gift sending (fashion avatar or original skin).
- Personalised offers. These are bonuses, discounts, free spins, as well as access to tournaments and seasonal missions.
- Emotional triggers. These are individual messages that motivate users to stay on the website longer.
Freemium
Women play for free but buy additional chips, boosters, or VIP statuses. Most often, the model is used in social casinos. However, it can also be successfully applied in traditional gambling projects.
What girls like to buy:
- coins and tokens to continue playing;
- stylish elements (avatars, profile covers, or backgrounds);
- collectibles (accessories, pets, and interiors);
- boosters;
- seasonal passes to open new missions, themes, and collections.
VIP Programs and Beauty Boxes
It is good if a special status gives not only cashback but also other privileges, such as:
- personal assistant;
- exclusive backgrounds;
- name in the “Hall of Heroines”;
- subplots.
Women are familiar with various subscriptions and gifts. The beauty box model always evokes positive associations and creates a strong emotional engagement with the iGaming brand. For example, for $4.99 per month, a girl can get game chips, access to rare collections, and other privileges.
The Main Things about Launching a Casino for a Female Audience
The implementation of an entertainment project focused on women requires a gentle and psychologically precise approach.
Key aspects that operators should take into account:
- Entrepreneurs need to decide on the product concept, obtain a licence, design a website, and connect content. Most often, women choose themed slots, bingo, or scratch cards.
- Effective monetisation strategies include soft conversion funnel and freemium. An excellent solution would be to add VIP programs and gift boxes for an extra fee.
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