Merkur Group is widely known for global acquisition agreements of promising brands. The company stayed loyal to these expansion principles when announcing its latest deal to integrate White Hat Studios into its corporate structure.
This decision grows and solidifies the large gambling enterprise’s presence in the legal iGaming sector of the United States. Final preparations are underway while awaiting regulators' endorsement.
New Subsidiary and the Recent Contract: Details
White Hat is a US-oriented provider of slot games with an impressive track record. Established in 2021, the brand has taken a solid position in the American web gambling segment in just a few years. It is the 1st supplier that managed to deliver its digital games to all 7 national regions where the niche is regulated.
The studio’s amusement library of over 150 products includes:
- jackpot titles (Jackpot Royale accumulative system);
- traditional slots (7s Fire Blitz suite and others);
- IP content (The House of Brands);
- RNG-based tabletops.
The recently signed deal spans only the entertainment branch of the business. Its signature platform and White-Label offers are out of the contract terms. For these subdivisions, the ownership structure will remain unchanged.
Merkur’s representatives believe their resources and global expertise can help the partner expand its capabilities in casino game development through multiple channels. Both ground and digital distribution methods will be engaged.
The latest agreement comes shortly after the parent company purchased another US-focused studio. Earlier this year, the group acquired Gaming Arts, a Nevada-licensed provider of gambling content and machines.
The 2 recent contracts centred around the American market grant the corporation a profitable mixture of online-1st and multi-channel products. With these M&As, the enterprise can now significantly improve its value for local operators.
Comments of Representatives on the Deal
White Hat’s President expressed excitement about joining forces with an industry frontrunner. In Andy Whitworth's opinion, this contract is the best way for his team to grow and innovate further. The experience of the parent firm’s specialists opens fresh iGaming opportunities for the studio to cater 1st-class solutions to platforms and their audiences.
The Merkur Management Board’s Chairman highly appreciated the slot developer for its incredible growth from the start. Lars Felderhoff is looking forward to collaborating with the brand, continuing the American successful storyline, and expanding in the legal web gambling market together.
The group’s Supervisory Board’s Chairman recalled how they entered the European digital realm in 2012 by acquiring Blueprint. Now, Michael Gauselmann is glad to see the expansion continues. He is sure that the new partner is a great addition to the corporate structure.
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