MGA, Malta’s gambling regulator, has introduced a voluntary AI Gaming Charter drafted in cooperation with the MDIA, the local agency that oversees digital innovation. The document addresses the ethical, transparent, responsible use of algorithms across iGaming.
A dedicated event was organised to celebrate the initiative’s launch. The meeting united public sector officials, gambling company delegates, and tech representatives under one roof.
Reasons Behind Project Creation
The document aims to narrow the gap between rapid innovation and European standards. AI is increasingly penetrating various business segments, requiring new controls for safer use.
For instance, this technology is actively leveraged for:
- detecting and blocking fraud;
- automating major decision-making;
- streamlining interaction with customers;
- building and implementing a casino security program.
Early research also showed that although operators are actively integrating algorithms into their systems, most still lack a coherent strategy or formalised risk management. Therefore, the market needed a standardised set of rules.
To create the Charter, the 2 Maltese authorities initiated thematic discussions with businesses, conducted region-wide surveys, and held dedicated consultations. This profound approach allowed the agencies to study and address the evolving sector realities.
The initiative is voluntary and does not introduce new harsh legislative requirements. Yet it lays the foundation for the market to adapt to the EU AI Act's standards.
Principles Described in the Document
The project lists key stages of working with algorithms and focuses on several aspects:
- Priority of human-led oversight. Artificial intelligence should assist businesses, for instance, in detecting anomalies and identifying vulnerable users. At the same time, real employees must always retain final decisions and ethical responsibility.
- Operational transparency and accountability. Licence holders are encouraged to appoint dedicated specialists to coordinate AI use within their organisations. Thoughtful companies already foster digital literacy among staff.
- Strong consumer protection in the centre. Innovations must enhance existing responsible gaming tools rather than replace their regulatory mechanisms. The balance between effective security and commercial goals remains focal.
Comments from Authorities' Executives
The MGA’s CEO stated that the new Charter resulted from agreement among regulatory bodies, stakeholders, and tech specialists. According to Charles Mizzi's words, it underlines a shared dedication to responsible, transparent AI adoption. According to the executive, his organisation’s role is to foster innovation while creating a favourable environment for its safe development.
The MDIA’s CEO emphasised the importance of trust in secure technology application. In Kenneth Brincat's opinion, iGaming companies need practical solutions that help them comprehend the principles of responsible AI implementation and related risks. The new initiative does just that.
The executive also noted that the document emerged from a thought-out combo of the MDIA’s expertise in technology oversight and the MGA’s industry understanding. This partnership shows how the country supports innovations while prioritising transparency, accountability, and trustworthiness in AI adoption.
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