Semrush, an Adobe-acquired agency, has published a new study naming the Moroccan gambling market one of the largest on the African continent. According to the analytics company, local online traffic has surpassed 4.7 million visits in March 2026.
Current State of the Country’s Industry
Despite high penetration rates, the state gaming sphere remains fragmented. The market is partially regulated amid the absence of a unified oversight system.
The largest platforms by internet traffic volume in March were:
- Stake — 2.8 million.
- Geny — 1.29 million.
- Equidia — 685,000.
- Eloterie — 597,000.
- Turfpronos — 526,000.
The study’s authors note that a combination of several factors drives the segment’s growth. The most substantial of them are the noticeable presence of offshore operators and the audience’s sustained interest in betting, particularly on horse racing and other sporting events.
At the same time, the analysts emphasise that the national industry size may be significantly larger. The figures presented do not include online traffic from smaller portals, mirror websites, or affiliate sources.
Unique Structure of the Local Market
Unlike fully regulated regional hubs, such as Ghana, the Moroccan jurisdiction is developing under a hybrid model.
Let us explore key facts about the format:
- Global offshore brands primarily drive the digital segment. Meanwhile, the horse racing sector operates within the framework of existing legislation.
- Analysts note the rapid growth of foreign platforms. For instance, Stake’s March internet traffic in the country increased by 39.75% MoM and 17.58% YoY. Eloterie’s figures for the same period were even more impressive — 62.01% and 41.19%, respectively.
- Mobile devices remain the primary access channel for betting and iGaming in the state. This model is typical for most of the gambling market in Africa and allows companies to scale their presence without significant investment in physical infrastructure.
Given the volume of monthly web traffic, Morocco already competes with several more mature hubs on the continent. At the same time, further development of this segment largely depends on the emergence of unified regulation and more transparent operating conditions.
Casino Market provides consultations on launching and scaling gaming projects in various regions. To access turnkey platforms, sportsbook franchises, modular systems, and other helpful tools, feel free to contact us.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- feedback form.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
