Representatives of Novomatic, a leader in the development and supply of casino gaming technologies, shared their impressions of visiting ICE 2025 in January. The largest gambling event took place in Barcelona for the 1st time after many years of being held in London.
The provider became the largest exhibitor of the trade show. The brand’s stand occupied a record 4,500 sqm and attracted over 55,000 guests. Another significant achievement for the company was receiving 4 awards at once during the ICE-dedicated week.
Manufacturer’s Central Exhibits
The group’s booth presented both proprietary developments and offers from numerous subsidiaries and technology partners.
Separate areas were allocated to demonstrate products from the following divisions:
- APEX;
- Löwen Entertainment;
- Ainsworth Gaming Technology;
- Novomatic’s Spanish, British, and Italian arms.
A special zone for visitors from Latin America was established at the stand. Thus, the provider outlined a growth plan for the new year and emphasised its commitment to creating tailored products for the evolving region.
Let us explore the manufacturer’s key exhibits in detail:
Impressive Gaming Cabinets
Among the supplier’s main attractions during the world-famous trade show was the debut launch of the innovative Diamond X 1.55J Quattro machine.
Distinctive features of the model:
- a glass touch panel;
- an elegant visual design;
- an advanced audio system.
The equipment was presented with eye-catching LED signs. The provider offered a convenient solution with 4−6 machines combined under a large-scale banner for broadcasting commercials and entertainment elements.
Exclusive VIP X cabinets were demonstrated at the booth’s separate zone:
- Royal 1.85;
- Lounge 2.32;
- Dream 2.43/3.43;
- Galaxy 2.65 in a futuristic design.
Accumulative Jackpots and Slot Mixes
The studio demonstrated an impressive amount of new content. Most attention was paid to novelties from the Linked Progressive and Multiple Feature Game product lines. Visitors also highly appreciated the iconic Xtension Link Volume 3 and 4. Each collection comprises 12 slots with varied bonus functionality.
Their best features encompass:
- Expanding Reels;
- Golden Spins;
- Xpress.
The provider also presented a unique Xtension Link Evolution solution, which included 2 new amusement titles promising to quickly become hits.
The Novo Line-based Rising Treasures debuted as a multifunctional gaming project. The package has 5 thematic releases granting many exhilarating bonuses. With these offers, users have access to free rounds, enhanced spins, and modifiers upgrading prizes.
The Impera ProLink collection was expanded by 4 new products, such as an unusual Book of Ra ProLink development. The novelty differs from analogues with its advanced functionality and a mix of bonuses.
Highlights comprise:
- Mega Spins;
- Double Reels;
- Chain Reaction.
The innovative Epic Gold Jackpot deserves special attention. The collection features 5 slots, each connected to an additional progressive reward level.
Novomatic’s delegates also showcased an improved Gaminator X5 platform model with 7 multi-game packages. In total, these are 66 titles with a vast selection of personalisation settings.
ETGs and the Novovision CMS
The Novo Unity Pro system powered the presentation of electronic table content at ICE. Visitors responded positively to the entire range of products on offer, especially highlighting the Parallel Play option, card entertainment, and the Simultaneous Betting feature.
The manufacturer’s main B2B attraction of the exhibition was its CMS, a flexible digital platform with a record number of customisation functions. The solution was presented in 2 configurations: for operations in small gaming clubs and large or network casinos.
Novomatic’s Triumphs in Nominations
At this year’s European Casino Awards, the studio gained 3 prestigious accolades:
- the company’s V.I.P. X Galaxy 2.65 machine was recognised as the finest innovative solution;
- the proprietary Novo Cash Casino Master payment terminal became the best product for money operations in gaming halls;
- the corporation’s business strategy was acknowledged as the one ensuring decent, sustainable growth in the entertainment industry.
The provider also received the honourable ICE Landmark Award for its unwavering devotion to exceptional ideas, one-of-a-kind approaches, and continuous improvement in all gambling segments.
Comments of Representatives
The members of Novomatic AG Group’s Executive Board noted that the premiere of the ICE expo in Spain was the perfect start to 2025. The experts believe it is the best event to begin preparations for their firm’s 45th-anniversary celebration. The wealth of positive feedback from partners and customers at the show confirmed that the delegates were on the right track. Another proof of success was winning 4 prestigious awards.
The company’s Vice President of Product Management and Global Sales added that the trade fair was one of the most prominent and exciting in history. According to Thomas Schmalzer's statement, proprietary solutions were presented on the largest and impressively visible stand.
The team demonstrated a multitude of novelties, from state-of-the-art cabinets to unique jackpot systems. Such a variety of offers underlines the group’s leadership in technological innovation. The VP also emphasised the obtained awards as excellent evidence that the studio’s products perfectly match customers' preferences and demands.
At the Casino Market aggregator, you can learn more about significant events in the gaming segment and buy gambling software from industry leaders on the most beneficial terms.
We will help you choose relevant developments and seamlessly install them on your digital portals or in land-based halls. Feel free to contact us if you are ready to initiate a mutually beneficial partnership.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- Skype: support.casinosupermarket
- feedback form.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
