One of the most significant events in the gambling sector, the SBC conference, was held in Lisbon on September 24−26th. Rossi McKee, CT Gaming’s VP, performed as a key speaker at the summit.
The discussion revolved around multi-channel strategies and their impact on improving client experiences in online casinos.
Central Notions from the Expert Speech
According to Ms McKee, all industry companies must develop a single, seamless data transmission system. This factor applies to both digital platforms and physical establishments and is meant to bridge them.
Integrating additional touchpoints substantially affects the approach to interacting with the audience and increases consumer satisfaction. This solution gives operators a new tool to strengthen player loyalty and maintain a competitive advantage.
During her speech at SBC, Ms McKee emphasised that the future of the gambling segment is omnichannel. Clients expect a seamless connection with the gaming brand, no matter where they reside. Studios can use big data technologies and personalisation strategies within global hybrid programs to provide punters with exceptional experiences and achieve record engagement rates.
Future of AI in Gambling
Artificial intelligence is one of the best additions to multi-channel campaigns in the casino industry.
Generative technologies have proven themselves in areas such as:
- analysis of massive databases;
- identification of patterns in user behaviour;
- adaptation of content to individual preferences in real-time.
According to Ms McKee, AI tools help gaming operators foresee customer needs and quickly create personalised recommendations that increase audience engagement. Combining artificial intelligence with multi-channel structures is a perfect solution for optimising the operational efficiency of any gambling platform, digital or physical.
Despite their enormous role and prospects, such strategies must align with industry regulations. Ms McKee noted that adhering to responsible gaming practices is crucial for an impeccable customer experience. The best way to achieve maximum trust from players is to balance innovation and legal compliance.
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