Peru has launched a wide-reaching initiative to improve punters' emotional well-being and reduce harmful gaming habits nationwide. The project encompasses several measures for players, casino staff, and operators to implement responsible gambling practices within the sector.

The state budget fully funds the project through tax revenues from local gaming venues. A portion of these contributions is donated to the Peruvian Institute of Sports, which organises events and promotes a wholesome lifestyle. The Ministry of Health uses the other part of the income to run special psychological support projects.
The Ministry also manages a national commission accountable for ludomania prevention and the rehabilitation of individuals with an addiction. This body has been active for around 15 years and brings together experts from various government branches.
The organisation’s tasks include:
The commission gathers information on ludomania nationwide and organises awareness events. Working with the Ministry of Education, it suggests that schools include lessons about the risks of excessive gaming spending.
When registering an account, users must provide several details, including:
Every person is permitted to use only one card or digital wallet for all transactions, ensuring accountability. Paying on behalf of someone else is not allowed, and each casino must verify that the rules are followed. These measures are intended to guarantee transparency and prevent fraud or manipulation.
Every venue must display precise details about health risks, responsible behaviour, and self-protection options. Visitors should be offered tools to limit access, prevent unauthorised use of their accounts, and contact regulators if necessary. Casinos are also required to provide information on how to make formal complaints about service quality or unfair treatment.
Employees who interact with the public must complete training sessions on how to respond when they notice early signs of addiction.
They are also encouraged to:
These measures ensure that staff understand both the emotional and social aspects of addiction. As a result, personnel can act with confidence and empathy when helping those in distress.
Welcome bonuses and other additional rewards are allowed, but all earnings from them are treated as income and taxed. This prevents misuse of promotional schemes and ensures fair reporting of profits.
Currently, there are 277 mental health centres across Peru where people can receive counselling and rehabilitation. Large medical institutions such as Almenara Hospital also feature specialised treatment departments for addiction issues. Private clinics and volunteer-run groups complement these public efforts by offering ongoing care. Together, they form a broad support network available to people of all ages and backgrounds.
Non-governmental organisations play a significant role in this field. One of the best-known is Gamblers Anonymous Peru, which has several offices across the country. It is a community of men and women who share their stories and strength to recover and assist others facing similar challenges. Moreover, problem gamblers can also reach out to psychological support hotlines for immediate help.
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