Play’n GO, a Swedish gambling giant, has officially announced its launch in Brazil. The first batch of proprietary content, comprising 50 entertainment titles, is now available to local audiences.
About the Launch in a Promising Region
The opening of the Brazilian market has become one of the most discussed topics of 2024. Industry leaders began submitting applications to the regulator immediately after the licensing program launch.
The Play’n GO provider became one of the 1st international brands to successfully pass the local B2B certification. Its exceptional content will be supplied to the Latin American segment in stages.
The initial list includes the best hits that have already won widespread recognition:
- the «Toonz series;
- Sweet Alchemy Bingo;
- Rainforest Magic Bingo;
- the Moon Princess collection;
- Rich Wilde and the Book of Dead, etc.
These products are world-famous thanks to their impressive visuals, remarkable features, memorable soundtracks, and breathtaking rewards.
Comments of the Company’s Experts
The studio’s CCO said the global industry has been waiting for the implementation of regulations in Brazil for over a decade. In Magnus Olsson's opinion, it is exciting that this dream has come true. The corporate team was one of the 1st to offer services to a new audience. The firm has a wealth of experience in emerging jurisdictions and can offer local customers the most profitable solutions.
The company’s Sales Manager in Southern Europe and Latin America added that Brazil’s sector had already established itself well before the official opening. The expert is very pleased to see the residents' response to proprietary products. According to Michele Stefanelli's statement, this level of support allows the studio to create the most sustainable, safe, and economically successful gaming environment in the region.
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