The past year was a period of Playson's active global growth and expansion. The company strengthened its position in regulated markets by focusing on content quality, innovations, and fruitful collaboration with partners.
Vsevolod Lapin, the studio’s Deputy CEO, discussed the results and key niche trends in 2025. The representative also shared the corporation’s priorities for 2026.
Fundamental Accomplishments to Reflect on
The past year was challenging, yet productive for the enterprise. One of the main indicators that proved the point became the manufacturer’s stable position in industry rankings. For instance, according to Eilers & Krejcik’s subsidiary Fantini Research, Playson was the leader among European iGaming providers for 6 consecutive months.
The developer’s market and portfolio achievements contributed significantly to this result. During the year, the team released 20 new entertainment titles and introduced the Power Chance Jackpot collection.
Such a brilliant performance became a significant milestone in the brand’s roadmap. Each studio solution is adapted to the current demands of regulated markets and delivers greater value to operators.
The corporation also strengthened its presence in several strategically important jurisdictions:
- Brazil — a rapidly developing gambling hub under a new legal system;
- Italy — a mature European destination with high demand for top-quality content;
- Portugal — another entertainment centre with a well-established framework on the continent.
For Playson’s staff, 2025 was distinguished by scaling and flexibility. The provider revised many of its processes and expanded key teams. Meanwhile, the proprietary approach to growth was preserved, with an emphasis on detail and stability.
Major Trends and Gambling Market Expectations
Industry discussions in 2025 centred on adherence to law and the technological readiness of platforms. Special attention was paid to emerging jurisdictions, particularly those in Latin America, such as Brazil and Peru, where new regulations are being implemented. Mature European hubs that set compliance standards were also in focus.
A separate trend was a shift toward more dynamic amusement formats. Users are increasingly choosing mechanics that guarantee high engagement and deliver quick rewards.
Modern players prefer the following:
- Hold and Win;
- progressive functionality (collection);
- content that makes participants orient towards specific goals.
Among the factors that will shape the industry’s growth in 2026, Mr Lapin highlights:
- gradual AI implementation, from software development to compliance with the requirements of diverse markets;
- the increasing role of regulation in emerging jurisdictions, including South Africa;
- the evolution of popular mechanics with new themes and variations.
Playson’s Plans for 2026: Reaching New Heights
The company intends to build on its existing foundation, increasing content manufacturing without compromising quality. The studio is going to release over 30 new entertainment titles and further expand the Power Chance Jackpot lineup across additional destinations.
The Deputy CEO noted that for the industry as a whole, key challenges remain, though:
- finding a balance between implementing innovative products and adhering to regulatory requirements;
- maintaining audience trust amid the active adoption of AI tools;
- transforming challenges into opportunities.
Nevertheless, Playson’s representative views these factors as way more than just limitations and obstacles. He also believes they are great for strengthening the enterprise’s position through a responsible approach and thoughtful solutions.
The provider’s approach demonstrates that stable development today is built on the creation of high-quality content, operations in a regulated environment, and flexible growth strategies. This vision enables effective scaling in both mature and emerging regions.
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