A leading gambling software supplier, Playson, aiming to expand its presence in the Dutch and Finnish markets, closed a bargain with Play North.
According to the contract, Playson's catalogue, including standout titles like Supercharged Clovers: Hold and Win, was added to the partner's gaming offerings. Finnplay’s aggregation platform facilitated the portfolio integration.
Key Highlights of the Deal
This cross-brand collaboration involves integrating Playson’s popular titles into Play North’s platforms, including Kansino in the Netherlands and Pikakasino in Finland.
Kansino, a prominent name in the Dutch market, was among the pioneering companies that secured a licence when the country’s iGaming sector was re-regulated in 2021. This step has positioned Kansino as a major operator within the Netherlands, catering to a broad audience with its diverse amusement offerings. Playson’s titles perfectly complemented Kansino’s current portfolio.
Pikakasino, a company serving the Finnish market, was established in 2019.
The platform provides a comprehensive range of entertainment options:
- slots;
- live casino;
- roulette;
- card games.
The addition of Playson’s titles enhanced Pikakasino’s already extensive portfolio, offering Finnish punters even more variety and excitement.
This collaboration marks a significant expansion for Playson, allowing its famous content to capture new audiences in these key European markets.
Comments from the Executives
Play North’s CPO noted that introducing Playson’s content will bolster the brand’s position. This agreement is anticipated to enhance Play North’s gaming offerings and attract more punters.
Playson’s representative highlighted the significance of the cooperation as Play North has quickly become a prominent name in the gambling niche. The collaboration is a valuable opportunity for Playson to tap into new customer bases and broaden its presence in new regions.
This partnership underscores both companies' dedication to providing high-quality user experiences in key European markets. Joining forces will attract a wider audience, increase punter satisfaction and strengthen both parties' positions in the competitive entertainment environment.
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